In the old days – say, around 2010 – keywords were king. Anyone who wanted to achieve great results online knew that getting Google’s attention meant identifying keywords that would lead search engines to your door. This is because then keywords were the only way search engines could find relevance between users ’searches and the content they were searching for.
In 2022, search engine algorithms are much more nuanced, able to extract context and other identifiers from content to better connect users to the information they want. Keywords are fine, but concepts and entities – that’s what’s important in search engine optimization (SEO) today. You can switch from keywords and still place your content in a position to be visible using the WordLift SEO tool for Google Spreadsheets.
WordLift goes beyond individual keywords and focuses on semantic SEO or organizing a piece of content around an optimized topic. After installing this extension, users can link their Google Search account and see a detailed analysis of which search queries want their content to be ranked. Using artificial intelligence, WordLift interprets what you write, determining what search engines will find as basic concepts of your work. If it suits your intent, great! But if not, it offers alternatives to enrich your content with links, images, and structural add-ons to hit your target search point.
Supported by fantastic 4.8 out of 5 star reviews from users on Capterra and GetApp, WordLift offers tools to better connect everything you write to the audience you’re trying to reach, and it’s on sale for a one-time price of just $ 49.
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