Google’s useful content update has finished its rollout, and although it did not create the impact many people expected, it certainly drew our attention to the review and improvement of the content.
What we’ve decided is that Google is making more strides towards serving people’s content, for people. With this in mind, optimizing content for both people and search engines should be possible.
Here are my top tips for optimizing your content for good search results and happy readers.
1. Review the readability
Evaluating readership is one of my biggest tips for optimizing online content.
Online, we read and take in information differently than in print. Short and simple sentences are easier for us to digest.
In the U.S., the average reading age is 12-14 years.
In the U.K., guidelines encourage us to put our text in something a 9-year-old can understand. U.K. Office of National Statistics recommends that it be written in a way that is easy to understand for all users.
Implementing this is harder than it sounds and is often overlooked.
Search engines also like “readable” content. They use natural language processing (NLP) to process language based on language rules to understand the relationship between words.
The intended meaning can easily be lost if these relationships are too complex.
For example, this sentence has a reading score of 11 (OK) in Hemingway Editor:
And Google’s NLP tool identifies “sales funnel” and “target audience” as the most popular. But this portal is designed to focus on PPC ecommerce management.
I’ll simplify it to get a reading score of 7 (Good) and run an updated version using Google’s NLP:
Not only is this easy to follow, but it is also very relevant to the intended topic.
2. Keep language simple, precise and concise
After reading, it is best to make your language as precise and concise as possible.
Remove any unnecessary or complex words.
Try to write in their simplest form while maintaining the pace and rhythm to keep things interesting.
This will help readers to follow your content and help search engines to index it.
3. Use synonyms and close variants
Repeating the same words or phrases is not a good idea. It creates text that is difficult to read and can appear unreliable to a discerning audience.
Optimize your content by updating the keywords with their corresponding replacements. This will make for a more interesting and engaging reading experience.
It will also give search engines more context and avoid the temptation to overuse certain keywords which can result in poor search performance.
Using similar words reinforces the topics you’re writing about by providing multiple sources of reference. It can give you a wide range of ranking opportunities, too.
For example, the Search Engine Guide “What is PPC?” Rankings for a wide variety of similar hosts and related types of PPC, such as paid search, search engine marketing, paid search marketing, paid search advertising, pay-per-click search, and so on. many.
Each piece of content is a collection of entities, and both search engines and people understand the relationships between multiple entities.
People have learned over time, for example, that Buckingham Palace is a royal residence in London, England:
So it depends on factors such as London (the location), the late Queen Elizabeth II (the person), and specific events, to name a few.
While some of these relationships are well-defined and obvious, others are more subtle. This is why it’s important to research who’s associations and consider the relationships you’re making with your content.
Making the right associations helps build the big picture and give context to your topic. This is beneficial for your readers and search engines. If you’ve written about Buckingham Palace but failed to mention the royal family, you’re missing out
But institutional relationships help to clarify meaning, too. If you are writing about the historical figure of Anne Hathaway, related institutions such as William Shakespeare and Stratford On Avon provide context. A piece of content about Anne Hathaway, the modern movie star, will probably link to categories like movies, acting, Academy Awards and New York City.
So, when you add different entities that are relevant to your content, it improves the overall category. It helps to give the search engines a wider range of reference points to improve their credibility in what you are talking about, and it shows your readers that you have thoroughly researched a topic and provided them with a valuable resource.
5. Structure your content
Make sure your information follows a logical, ordered format. This makes it easier for readers to digest and for search engines to interpret.
For example, this Ideal Home article on how to load a dishwasher is designed to be simple and effective. It covers general tips for getting the best results, followed by considering the top and bottom ceilings.
For others, competing articles cover more tips and tricks. While useful, their structure is not logical and easy to follow.
6. Use headings
An effective title structure is important to people and search engines alike.
Clear, descriptive headings help busy readers quickly scan your text or jump to areas of interest.
Properly formatted headings are also essential for accessibility. Assistive technology is used, so good headings allow screen reader users to navigate efficiently and understand the content as intended.
Like people, search engines love headlines, too.
Clear H1, H2 and subheadings help search engines to understand what your page is about, what each chapter covers, key topics and how they relate to each other.
Mordy Oberstein recently reported some interesting results about how improving obscure titles actually helped more of his content to be indexed.
I don’t know if it’s just me or if it’s a lot these days in general, but I’ve seen a lot & Many of my pages on the SEO Rant site are crawled but not indexed.
So I made a change to Lo & See the pages are now indexed
Here’s what I found solved my issues pic.twitter.com/RjvjEkvz6G
This really shows how important clear headlines are to successful content.
7. Use formatting correctly
The way you organize content helps convey the meaning behind it.
For example, a numbered list may be a step-by-step process or a ranking system. Bullet points often indicate a list of items of equal importance. Bold or italicized text helps items stand out and gain emphasis.
You are reading this article now, and I promise you 25 tips. So I labeled these 1-25 to emphasize the message of the title.
Proper formatting will help people read your content the way you intended. It also makes it easier to scan and work with. But it helps search engines too, as they also recognize these patterns and their general meaning.
For example, some settings will suggest a classification such as a title. Other things like tables indicate certain relationships. Charts can show averages and ranges.
If I’m interested in London’s weather throughout the year (perhaps planning a trip there) charts and tables convey this information more effectively than text:
So the framing here helps to support the message. It creates a better resource for people and search engines by organizing the most useful content.
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If you’re producing long-form content, adding a content section with jump links to each important section can be a useful tweak.
This will help readers navigate through the sections easily, finding the information they need. It improves the user experience and makes the content more digestible.
From an SEO point of view, these special internal links help to clarify the focus of certain paragraphs, which can increase the ranking based on the passage of long-form articles.
In the 2020 article How AI Can Make Google More Effective, Prabhakar Raghavan explains:
“Specific searches can be the most difficult to correct, as sometimes the only sentence that answers your question may be buried deep in a web page. Understanding passages in addition to general links to the page, we can find information the needle-in-a-haystack you’re looking for.”
So search engines are able to identify useful passages and match the queries, but it certainly doesn’t hurt to point them in the right direction with a clear piece of content.
9. Choose usefulness over word count
When writing or editing content, aim to cover what will be useful to your users rather than hitting the word count.
Most people can accurately view content written for a word count. Search engines can too. The content becomes empty and meaningless.
Google’s helpful writing guidelines ask:
“Are you writing for a specific word count because you heard or read that Google has a preferred word count? (No, we don’t).”
So clearly, they’re keeping an eye on this, too.
If you focus on providing enough depth to satisfy your target audience, they will definitely benefit. You will avoid empty words and information that is there only for interest.
10. Do your search term research
A great topic should always be based on research. Often, we think we know what our target audience wants, but as content producers, we may have a distorted view.
This is where search engine data comes in. While it is important to use this carefully, it should not be ignored.
Knowing how people search for the topics we write about is essential for content optimization. Readers will find that your content is highly relevant to what they searched for to discover your content, and search engines will serve your content in the right context.
Here’s an example of a piece of personalized content that’s been optimized based on search data and republished with a new URL:
Views have increased significantly, Google Analytics shows a lower bounce rate and new page rate compared to the previous version. This optimized content is clearly effective in gaining search engines and readers alike.
11. Identify an appropriate scope
Consider where you start or end. Should it be combined with other materials to make a good and profitable property? Or should it be broken down into bite-sized pieces?
When optimizing content, it’s better for both people and search engines if you consider scope. Something that is too short may be considered thin content from a search perspective and lacks detail for your readers.
On the other hand, longer resources may be easier to digest in parts or connecting parts. Breakdowns can create a series of focused content that works well in search because they are more specific.
For example, the Search Engine Optimization Guide covers high-level information and includes links to in-depth chapters on sub-topics. Trying to cover everything about SEO in one resource would be overwhelming.
12. Give direct answers to questions
If you ask a question about your content, give a direct answer. Do not stir or waffle.
Use the expected paragraphs or separators in your answer. Think about the answer you would like to see!
For example, this passage directly answers the question in a simple and effective way:
(Disclosure: GeoSLAM is my current client.)
And this gives you a direct answer using the expected temperature measurements in Celsius and Fahrenheit:
Most people use search engines to find quick answers to their questions. They don’t want to read an argument. They want to have something definite and unambiguous.
13. Use images to improve understanding
People are visual learners by nature, so consider updating or enhancing your images to enhance your content.
Larger images also improve your search performance. They can increase click-through rates, appear in image searches and increase your real estate in the SERPs.
The key is to make sure your image really adds value to your content.
If so, it will probably enhance your message.
For example, this technical section on LiDAR technology helps to understand simple diagrams:
14. Add videos to improve the experience
In 2020, more than 3 billion internet users used an online video. This is expected to reach 3.5 billion next year based on Statista figures. So, where videos are suitable to support or enhance your content, they are very suitable to be considered as part of your optimization plan.
Many people prefer watching rather than reading, so video content enhances their overall experience.
You will only get real search benefits if you produce original video content yourself. If your budget doesn’t stretch that far, adding useful video content from other producers is still an option.
Generally, creating a better resource is the objective, which can lead to secondary benefits such as more shares and returns.
When optimizing content, be sure to consider internal links.
Does your content link to other useful internal resources? And do other internal pages link to you?
Optimizing internal linking improves the experience of readers as it allows them to learn more about a topic of interest. It is also important for search engines, helping them find information, relevance and relevance to the topic.
Earlier this year, Google’s John Mueller explained:
Adding external links to your content is a great way to improve and promote it.
It may seem counterintuitive at first. Why send readers to another website?
But there are many benefits if you consider this method thoughtfully.
People will find your information more credible and useful if you support your claims, statistics or citations from authoritative external sources. They also add value by giving your audience a quick way to find more information.
But these require constant checking to ensure you are still sending your readers to the most appropriate source.
A clear, relevant source also demonstrates your site’s expertise, something that search engines value. They provide context that helps strengthen the relationship between your subject matter and other experts or authorities that also cover it.
17. Give examples
A great tip to improve your content is to provide real examples. Are there places that are better explained by showing how something works rather than trying to explain it with words?
You will notice that I have provided many examples throughout this article to help you follow my thoughts. They reinforce my points by showing you the representation of the advice, making it easy to apply it to your content.
Showing representation of your idea in action increases your credibility, and makes it more useful and attractive.
18. Ask the experts
If you’ve produced thought pieces or content that answers a qualitative question, you may be able to update them by asking experts in the field.
Adding clearly referenced expert citations will boost your E-AT-T marks in search engines by showing that you have qualified subject matter experts involved. Readers will find the benefit of a balanced discussion, as well as recognition of industry expertise.
You may even benefit from the ever-changing appeal or social dynamics of the experts involved.
This Google fine print from Ahrefs is a great example of how to link qualified experts to add value:
Found 212 linkers and only see a recent spike in visibility after the September core update (H symbol).
19. Find a new angle
Add value to your content by making sure you approach the topic differently. If you’re rewriting something that’s been discussed many times before, you’re unlikely to come up with anything intelligent or meaningful.
Google’s helpful writing guidelines say to avoid “generally summarizing what other people have said without adding much value.”
So if you have some old content to improve, you might approach it in a different way or have more insight into the topic.
You may do some basic research, try something out or ask an expert in the field for additional comments as mentioned above.
20. Include data
When reviewing content, consider whether you have made claims to support data. Providing hard facts builds credibility and shows readers that you’ve really researched your topic.
From a search perspective, adding related information can also provide external linking opportunities. You can refer to the useful information published on the administrative pages of your place.
If you include your own information, there is a strong chance that other writers on the topic will link to your sources to support their claims in the future.
For example, this study that indicates more than 2,000 digital PR categories received several links from industry websites in a short time because of the unique, useful and interesting information provided.
21. Keep it up to date
Content optimization is never-ending, and it’s essential to keep your assets up-to-date. By doing regular reviews, you can avoid people accessing outdated information and giving outdated advice.
Search engines use freshness as a ranking factor, to rate content that is well-maintained and up-to-date. A study conducted by Botify confirmed this, although it is difficult.
One of the ecommerce sites I worked on experienced a decrease in traffic to the main page, and on analysis, I noticed that the “starting price” was mentioned in the copy, but the minimum price had changed. After the price adjustment, the activity returned to its previous levels.
22. Keep it relevant
Make sure the topic in your topic is relevant to your area of expertise.
People reading information that is disconnected from your main topic may find it confusing, unhelpful or may fail to trust you.
Search engines work towards a better user experience, to reflect this. I’ve done a lot of content research over the past months on different types of websites.
Evaluating the content of the page as a whole often reveals a lot, but one of the most important findings was that relevant content performed better than irrelevant content.
There are several reasons for this. In most cases, the content is likely to be of better quality if it is created by subject matter experts. But the links between pages are also important.
Content clustering presents a broad knowledge base on a related topic, which can help you build topic authority over time. I discussed this in detail in my last article on how to use links for SEO.
23. Take your time
Considering the impact it has on content optimization for search engines and users alike takes time.
The time spent writing a blog post is more than 4 hours on average, and that has increased by 67% since 2014, according to a large study by Orbit Media.
This goes to show that the quality, level of detail and expertise involved is only increasing. Older items may need more time to improve and bring them up to current standards.
If you want to do a thorough job, allow yourself the time you need to develop your content and strengthen it.
24. Analyze the results
If you’re improving content, use the results to guide you. The data will provide valuable information about what works in search and how people interact with your content. You should analyze both.
This page, optimized using data from Google Search Console and Google Analytics, performed well after optimization. Total impressions increased by 359%, and clicks increased by 433%.
Google analysis shows that the average time on page has increased, which shows that updating the content is not only bringing more traffic but it is attracting readers.
25. Check and check again
Spell check, grammar check and fact check.
Maybe you missed something the first time and printed the wrong things. Any mistake will lose the trust of your readers. They can also disrupt your browsing performance.
I find it really valuable to have a proven approach within my team. It’s very easy to spot someone else’s mistakes and revise their content seriously if you don’t write it yourself.
Balance humanity and SEO
It has never been more important to find the right balance between optimizing your content for search engines and people.
The ideal combination is a user-first approach with a good SEO base.
Neither should be overlooked when you’re optimizing content.
Search engines are important in driving audiences to your content, but you don’t want your readers to be disappointed when they get there.
Keep both in mind, and search engines and your readers can work hand in hand to deliver exceptional results.
The opinions expressed in this article are those of the guest author and not necessarily those of Land Search. Staff writers are listed here.
Claire Brain is the head of copywriting in the SEO team at Boom Online Marketing. Claire has 16 years of experience in the digital marketing industry, specializing in SEO for 7 years. She manages both B2B and B2C SEO client accounts and leads the SEO writing team.
- Grow Your Social Media Presence The Right Way.
- Identify Goals and Objectives. …
- Let them know that you are human. …
- Understand Their Needs. …
- Add Features to Your Website…
- Connect your data to your website…
- Share with Everyone. …
- Create an Integrated Social Media Strategy. …
What do we know about social media? Social media is a form of communication based on the internet. Social media sites allow users to chat, share information and create web content.
There are many effective ways of using social media for social change such as creating blogs for a cause, supporting causes on social media, raising money for a charity or a specific cause, hosting an event, and using your cell phone to conduct and share information with your social media accounts.
By quickly disseminating information and mobilizing people in a short period of time, social media enables public awareness to be created quickly. This speed gives social change a ground of indisputable success, and accelerates the process of social change. So, social media is a catalyst for social change.
You can use social media to raise awareness about a cause you believe in or support others who have already done so. You can also give and receive support for your work – whether it’s starting a new business, sharing photography, or writing poetry.
When used to augment advocacy efforts, social media can strengthen awareness efforts by disseminating information about a cause, strengthening relationships between supporters, promoting participatory dialogue between team leaders and supporters, and strengthening action. together through increasing the speed of cooperation.
Why is social media important? Social media is important because it allows you to reach, nurture, and interact with your target audience – wherever they are. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
One of the most important effects of social media in today’s world lies in its ability to distribute information worldwide. While most people today are on some other social media platform, no important news goes cold without being properly discussed.
Social media allows individuals to connect with friends and extended family. Some people will use different social media applications to connect and find job opportunities, connect with people around the world who have similar interests, and share their thoughts, feelings, and views online.
How much do SEO content writers make?
The average SEO writer salary in the United States is $50,175 as of September 26, 2022, but the salary range typically falls between $45,540 and $55,480.
How much do SEO writers earn? While ZipRecruiter sees annual salaries as high as $71,500 and as low as $22,000, most SEO Content Writer salaries now range from $30,000 (25th percentile) to $50,000 (75th percentile) with the highest earners (90th percentile). ) who make $68,000 a year in the States
Is SEO content writing easy?
SEO writing is straightforward, but not always easy to do. There is no magic formula for ranking the best search engine results, but there are a few parts of Google’s algorithm that we know. Content should be written keeping in mind the best rate.
Is content writing and SEO are same?
The main difference between SEO content and regular content is that you are writing for both search engines and users which means considering keywords with search volume, E-AT, reading, alt tags for images, optimizing meta data, image – downloads, internal links and more. .
Are SEO writers in demand?
It’s a simple fact: SEO writers are in high demand. Writers who are familiar with SEO best practices usually have a waiting list of clients who are patiently waiting for their services because they understand the importance of SEO writing.
Is SEO writing in demand?
The internet market is more crowded than ever, and SEO writing is now in high demand. Maybe you want to increase your income or you want to start a full-time writer, SEO writing is one of the best paying jobs (even for freelancers).
Is SEO content writing a good career?
The simple answer is yes, SEO is a good skill. SEO professionals can make good money, achieve a comfortable work/life balance, find a position in the industry that suits their natural skills, and strive for themselves creatively.
What is media optimization in marketing?
Marketing Development. Published on 20. 07. 2022. Optimizing the media mix is an analytical process that during marketing evaluates the performance of different campaigns to determine which have a positive impact on their core audience, and which do not.
What is digital marketing optimization? What is Digital Optimization? Digital optimization is the process by which digital technology is used to improve existing operating systems and business models. In the past few years, companies have started adopting digital marketing optimization techniques that have never been seen before.
Social media doesn’t directly contribute to SEO ranking, but the links you share across social sites increase brand exposure. They combine and influence search engine optimization in six directions: Broad content distribution. Longevity of your posts.
Why is SEO Optimisation important?
In short, SEO is important because it makes your website visible, and that means more traffic and more opportunities to convert into potential customers. Check out the SEO tools you can use to rank better.
In contrast, the core of SEO is about reaching the top of the search engine rankings. In general, social media optimization refers to the optimization of the website and its content to encourage more users to use and share the website’s links on social media and network sites.
Why is social media important for SEO? Since social media indirectly affects factors that affect search rankings, it is important because it has the ability to drive quality web traffic to your blog. When you create and publish quality content that connects with your target readers, they become advocates.
What is the benefit of media Optimisation?
Benefits of social media optimization Increase brand awareness on social media. Improve your social media reach Improve the quality of your social media leads. Sell more of your products and services using social channels.
What is the benefit of media optimization?
SMO creates online compliance for customers and thus helps in increasing sales and increasing profits. It helps you create awareness of your brand by exploring the endless possibilities of the market. It also helps build interactions with potential customers through websites and forums.
What is Optimisation in media?
Optimizing the media mix is an analytical process during which marketers evaluate the performance of various campaigns to determine which ones have a positive impact on their core audience, and which ones don’t.
What is optimize in marketing?
Marketing optimization is about doing a good job of achieving your business goals. It’s a way to improve your marketing efforts based on the data you’ve collected. You can do this by using the marketing tools and tactics outlined in your marketing strategy.
What does it mean to optimize an ad?
Ad optimization refers to the process of creating ads that are relevant to users who see your ads and then optimizing these ads informed by data gathered from A/B tests and user testing.
What is optimize of e marketing *?
Email marketing optimization is a series of steps companies take to increase conversion rates and build a lasting relationship with their audience, using email marketing.
What is similar content?
SimilarContent (SC) is an SEO tool that helps writers, freelance SEOs, and content marketers to create SEO-optimized content that is more likely to appear on the first page of Googles search results.
Which SEO technique is used to display duplicate content on a web page? Black Hat SEO: Techniques that are not approved by search engines and techniques used to optimize websites are called Black Hat SEO. It often contains duplicate content. Such websites are often used to redirect users to other websites and bring traffic.
Why is having duplicate content and issue for SEO?
Copy content contains multiple URLs on the web. Because more than one URL displays the same content, search engines don’t know which URL to list higher in search results. Therefore they may downgrade both URLs and prefer other websites.
Do duplicate images affect SEO?
One study said yes… Back in July, SEO company Reboot released a study that tried to look at the impact of duplicate images on Google website rankings. The results were fairly conclusive: Custom images help both your Google Image Search ranking and Google Web Search ranking.
How does SEO handle duplicate content?
You can use the noindex meta tag to avoid search engines indexing your pages with duplicate content. To use the meta tag to address duplicate content instances, you must add the following line of code inside the meta tag on your duplicate pages.
What is Copywritely?
“A must-have tool for content marketing managers!” Text is a very unique tool in a market with very limited competition. It allows me to check content written by freelancers for our website and blog for plagiarism, keyword density, grammar issues, and overall readability of the content.
Is Copywritely good?
Text has one of the cleanest and most intuitive UI/UX. Automatic content review and analysis. Highlighting multifaceted problems such as plagiarism, readability, keyword density, and grammar. It’s a great tool to track/verify what other employees or freelancers send you.
Is there a free version of Surfer Seo?
Keyword Surfer: A free extension that displays keyword volume and effectiveness metrics within Google searches. SERP Analyst: Competitor analysis shows an examination of the SERPs for relevant word counts, recommended keywords, backlinks, and more.
Can I use Surfer SEO for free?
Keyword Surfer. Keyword Surfer is a 100% free extension that allows you to see search volume directly in Google search results.
How do I get free SEO on Google?
What is a good score on SEO surfer?
Generally, a score between: 0 – 33 warns of irrelevant or low quality content. 34 – 66 means good quality and relevance, or high quality with low, or low quality with high importance. 67 – 100 indicates the best quality and fit.
What are the methods of optimization?
Optimization methods are used in many areas of studies to find solutions that increase or decrease certain parameters of studies, such as reducing costs of production of products or services, maximizing profits, reducing raw materials for better development. , or to increase productivity.
What methods are available to solve the optimization problem? A genetic algorithm is a method for solving optimization problems. They are based on natural selection, and are inspired by Darwin’s optimization process that governs the evolution of real life. A genetic algorithm first generates and then modifies individual solutions.
What is optimization and its types?
optimization, also known as mathematical programming, is a collection of mathematical principles and methods used to solve numerical problems in many fields, including physics, biology, engineering, economics, and business.
What is meant by optimization?
Definition of optimization: an act, process, or method of doing something (such as a design, system, or decision) as completely perfect, functional, or efficient as possible especially: mathematical methods (such as finding the most work) involved in this matter.
How many types of optimization are there?
There are two different types of optimization algorithms that are widely used today. (a) Deterministic algorithms. They use specific rules to move from one solution to another. These algorithms have been used for some time optimization and have been successfully applied to many engineering design problems.
What is optimization and its techniques?
What is optimization? The optimization technique is a powerful tool to obtain the desired design parameters and. the best way of operating conditions .This will guide the experimental work and reduce. risk and cost of design and operation.
How many optimization methods are there?
There are two different types of optimization algorithms that are widely used today.
What are different methods of optimization?
In general, optimization methods can be divided into general methods and methods tailored to specific problems. Specific methods such as linear programming and quadratic programming are more effective than general methods for solving problems because they are designed for them.
What are the types of optimization problem?
Continuous Optimization and Discrete Model Optimization with discrete variables are discrete optimization problems, while models with continuous variables are continuous optimization problems. Continuous optimization problems are easier to solve than discrete optimization problems.
What is the best method of optimization?
The gradient descent method is the most common optimization method. The idea of this method is to update the variables sequentially in the direction (opposite) of the objective function parameters.
What is the best method of optimization?
The gradient descent method is the most common optimization method. The idea of this method is to update the variables sequentially in the direction (opposite) of the objective function parameters.
Which is the most common and important optimization?
The most common type of optimization problems encountered in machine learning is continuous function optimization, where the input arguments to the function are real numeric values, for example; floating point values.
What is the first approach in optimization methods?
Explanation: The first method is the design theory in which uniaxial structural members are arranged to produce a structure of minimum volume for specified loads and materials based on theories established by Maxwell in 1854 and later developed and used by Michell, Cox and Hemp. . 2.
What are the types of optimization methods?
We can distinguish two different types of optimization methods: Exact optimization methods that guarantee finding the best solution and heuristic optimization methods where we are not guaranteed to find the best solution.