Can I move my Google Business Profile to a new address?

You can move a Google Business Profile to a new address by editing the address on your existing profile, and you shouldn’t create a new profile for the new location. The profile represents the business, so it follows the business. Your reviews, photos and history normally stay with it. Google may ask you to verify again, and your rankings are likely to shift, because local results are measured partly from where the business is.

Edit the profile you already have

Creating a second profile leaves two listings for one business: an old one at an address you have left, and a new one with no reviews. Google treats that as a duplicate, and you’d then have a duplicate profile to handle on top of the move. Marking the old profile as closed is the wrong tool as well, because a move isn’t a closure.

The same applies if you hide your address because you travel to your customers. The public doesn’t see the address, but Google still holds one, and it should be the real one. The areas you list may also need a look after a move, which is part of service area setup.

Expect Google to check the change

An address change is one of the edits Google is most likely to review. It may publish the change. It may instead hold it while it checks or ask you to verify the profile again. The methods it offers vary and change, so follow what your own profile asks for at the time and not a checklist from an old article.

It helps to have ordinary evidence that the business really operates from the new place before you make the edit: a lease or utility bill in the business name, a license record showing the new address, and signage if customers visit you. Whether Google asks for any of it’s up to Google.

Don’t use a move as a chance to place the profile somewhere the business doesn’t operate. A virtual office or a mailbox in a city you’d like to rank in breaks Google’s rules for business profiles and can get the profile suspended.

What a move does to your rankings

Your map rankings will re-center on the new address. Picture a hypothetical heating and air company that moves its shop from Kearny Mesa to Santee. It would likely gain ground around Santee, El Cajon and Lakeside and lose some in Clairemont and Linda Vista, with nothing being wrong. Reviews and categories travel with the profile, but distance from the searcher doesn’t.

I’d measure with a rank grid before the move and again once the change has settled. Then you know what the move did, and which neighborhoods need work or advertising to hold on to.

Update everything else to match

The profile is one of many places your address appears, and they should all agree. A sensible order:

1. Your website: the contact page, the footer and any structured data that carries the address.
2. Your Google Business Profile.
3. Other listings: Apple Maps, Bing, Yelp, trade directories and your contractor license record.
4. Advertising accounts, including Local Services Ads if you run them.

An old address left on a forgotten directory gives Google two versions of the same fact, and it sends some customers and mail to the wrong place. Finding and correcting those leftovers is citation work, and after a move it’s worth doing once, thoroughly, instead of in pieces over a year.