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A Guide to Mobile SEO |

Implementing Search Engine Optimization (SEO) techniques is key to ranking high on Google and other search engines so you can drive traffic, expand your brand reach, increase sales , etc. But, as more and more users access the web on their smartphones, mobile SEO is just as essential as its traditional counterpart.

Today, we’ll explain what mobile SEO is and how it differs from traditional SEO, along with some of its best practices and tools for implementing it.

You can learn more about traditional SEO techniques by reading the following digital marketing guides:

What Is Mobile SEO?


What Is Mobile SEO?

Mobile SEO is the process of optimizing your website and ensuring that it provides a solid user experience for visitors viewing it via their smartphone or tablet. In short, you want your site to look and work well on smaller devices, just as if viewed on a laptop or desktop. By making your site mobile-friendly and optimized, you can achieve better placement in search engine results pages (SERPs). This can translate to greater visibility, more visitors to your site, and increased sales and conversions, along with other benefits.

Why is Mobile SEO Important?

The main reason why mobile SEO is so important is the significant shift towards using the web on smartphones and tablets. According to StatCounter, mobile usage took 58% of the market share in 2021. It looks set to continue its dominance over desktop computers in the future as people increasingly need to access information online. shift. While standard SEO is crucial, you need to make sure your site is mobile-optimized, as statistics show that at least half of your potential visitors are likely to come from this source.

Another reason behind the importance of mobile SEO is Google. The tech giant is easily number one in the search engine landscape. Need proof? In April 2022, SimilarWeb discovered that Google accounted for nearly 94% of the mobile search engine market. In other words, most of your mobile SEO efforts should be aimed at getting high rankings on Google, and since the search engine has shifted to a mobile-focused index, that indicates you need to target users the most. of smartphones and tablets. What is mobile-first indexing? It uses a page’s mobile content instead of its desktop version to determine search engine rankings.

Voice search is another area where the importance of mobile SEO is highlighted. Mobile search is on the rise and voice search is not far behind. What makes voice search so appealing to users? It’s convenient and faster than having to type a query while looking at your phone. And while voice search is accessible on a desktop computer, it’s much more likely to be used on a smartphone when someone is on the go and needs information quickly. What makes voice search appealing to marketers and business owners? The fact that many companies are still ignoring voice search despite its growing popularity. Use mobile SEO to optimize for voice search and you could capture a significant chunk of a relatively untapped market.

What about sales? Mobile SEO can also boost them considerably, as Google has found that most users search for products and services on their smartphones or tablets before investing their money. And, while mobile seems to be the preferred environment for pre-sales research, many users are also transacting through their mobile devices. In 2017, Google found that 40% of users preferred to complete their entire buying journey on mobile, from research to purchase. Now, you can expect that number to be much higher.

Mobile SEO vs. Traditional SEO

Mobile SEO vs. Traditional SEO

Mobile SEO differs from traditional SEO in several ways. And, while both are essential for building your brand and increasing your visibility, you need to know the key differences between the two, so you can see their importance and integrate them into one comprehensive digital marketing strategy.

If you had to pick one area where mobile SEO and traditional SEO differ the most, it would be location. Users are usually on their mobile phone when searching for local results. For example, if you’re hungry and want to find somewhere to eat, you’ll likely look for it on your phone and in the car rather than sitting at home in front of your laptop or desktop. Google can tell what type of device you are using to search, and in doing so, it can modify its search engine results for greater accuracy.

How can Google know where you are to provide accurate local results? Using GPS data from your mobile device. Search engines can see this data and use it to deliver the exact results you want without doing too much manual research. Desktop devices also have location monitoring, but are considered less relevant than mobile in this regard. In short, if you’re using a mobile device to search for something, your location will likely have a bigger impact on the results you see than if you were on a desktop computer.

Here is an example of how your location can determine your search engine results. Imagine you are planning a trip to Paris from your home in New York. You want to compile a list of must-see restaurants in Paris while using your laptop. The results you get will be different from those you get if you perform the same search on your smartphone in Paris, as the second scenario would likely be much more demanding in terms of location.

The same goes for pay-per-click (PPC) ads. Google uses your current location to decide which ads to display. If you use your laptop at home, you’ll probably see the same line of ads over and over. But if you’re on the road and using your smartphone, you’ll likely see different ads depending on your location. You can learn more about PPC by reading our guide What is Paid Search?

Your location is just one of the differences between mobile SEO and traditional SEO. Another is the screen size. The screen size of your smartphone or tablet can determine the SERP layout you see after entering a query. Search engines have different SERP layouts that depend on your device model, so the results you see on your smartphone may be different from those on your desktop.

What you see on one smartphone may differ from another model. As for the search queries themselves, Google can tailor them all, no matter what device you’re using.

Your device’s operating system is another example of the difference between mobile and traditional SEO. If you are targeting keywords related to mobile apps, you will need to focus on mobile SEO since Google will detect the operating system of the device so it can show the most relevant results. For example, if a user searches for an app on Google through their Android device, the search engine will show which app bundles are compatible with Android versus those for iOS. If not, the Android user might be overwhelmed with irrelevant results that are not compatible with their device. Will you see such app packs when browsing on a computer? Probably not since device operating systems only impact mobile search results, as many apps are not compatible with desktop computers.

Want to learn more about local SEO and its best practices? Check out our ultimate guide to local SEO tips for web developers.

Is Your Site Mobile-Friendly?

Is Your Site Mobile-Friendly?

Before we dive into mobile SEO best practices, let’s see how you can first check if your site is mobile-friendly. This will let you know where you are and how much work needs to be done.

There are many SEO tools that can help you determine your site’s mobile-friendliness. Two are from Google.

The first is the Mobile-Friendly test. It asks the very simple question, “Is your web page mobile-friendly?” To find out, enter your URL or paste the code to test. This will help you see how easily a user can access your page on a mobile device.

The results will indicate whether your page is mobile-friendly and detail any issues that need to be fixed. From there, you can tackle each issue until your page is where it should be in terms of mobile friendliness.

A second way to test your site’s mobile usability is to use the Google Mobile Usability report. It tells you which pages on your site have usability issues when viewed on smartphones and tablets. You can see all the pages with mobile issues through the top-level view, and you can dig deeper into those issues to see how to fix them. You will need to access your Google Search Console account to access the Mobile Usability Report. Like the Mobile-Friendly test, it is free.

Looking for other search engine optimization tools? Check out our list of the best SEO software and tools (both paid and free).

Mobile SEO Best Practices

Mobile SEO Best Practices

Now that you know why mobile SEO is important and how it differs from traditional SEO, here are some of its best practices that you can follow to give your smartphone and tablet users a positive experience and improve your positioning in the SERPs. .

User Experience for Mobile SEO

In 2020, Google highlighted the importance of page experience as a ranking factor. With great page experiences, visitors can engage more and accomplish what they intended to do. On the other hand, negative page experiences can lead to wasted time, frustration, and the need to keep searching for the information they seek. Create a strong on-page experience for your mobile users, and they’ll likely come back to your site. And in the process, Google will reward you with higher rankings for it.

How can you improve your page experience for mobile users? You can start by making sure your content is easily readable regardless of the device you’re using. If someone can’t decipher what they’re looking at on their screen, they’ll bounce off your site pretty quickly. To ensure optimal readability, do the following:

While your text should be readable, your mobile site should also be able to scroll. Can a visitor easily scroll through your site and click on links or items using their thumb? Otherwise, adjust for a more thumb-friendly design.

What about navigation? This is another essential part of the mobile user experience, and your user should feel comfortable browsing your site on their smartphone or tablet, just as they would on a laptop or desktop computer. Going back to the thumb-friendly design, you’ll need to space out your clickable elements so someone doesn’t accidentally click on a link. This can happen if your clickable elements are too close to each other. Beyond providing ample spacing, also make sure that anything that needs to be clicked isn’t too compact. If so, people with larger numbers might have trouble getting to their intended destination.

Speaking of clickable elements, you can’t forget your calls to action (CTAs). They are essential for conversions because CTAs prompt the user to take a desired action, such as making a purchase. Your calls to action should be easily noticeable and easy to click. Otherwise, don’t be surprised if your conversions suffer.

Another important part of the mobile user experience is the correct implementation of forms and fields. It can be harder to fill out forms on a smaller device, so only ask for essential information. The fewer form fields you have, the better. Other ways to make your forms and fields mobile-friendly are to use placeholder text, remove drop-down menus, and mark all optional fields.

We have two great articles on Google’s Core Web Vitals that can help you ensure your users get the best possible user experience: Google Web Vitals for Beginners and Core Web Vitals Tips are two great places to start.

Page Speed

According to previous Google research, a mere one-second delay in mobile loading time can have a 20% impact on conversions. And if your page speed is extremely slow, it can cause a customer to bounce off your site and directly onto a competitor’s. In short, your mobile page speed is very important and should be optimized to ensure customer satisfaction and better rankings. And besides this statistic which shows the importance of page speed when it comes to customers and conversions, it is also crucial in the eyes of Google since it is a ranking factor.

How do you know if your mobile site speed is up to snuff? A handy tool is PageSpeed ​​Insights from Google. It can tell you where your speed is, but more importantly, suggest why it might be slow and what you could do to fix it. Can you use other tools to test your site speed? Absolutely, but PageSpeed ​​Insights is a great place to start since the tool comes from Google itself.

In addition to using PageSpeed ​​Insights to check your site speed, you can also do the following for faster mobile pages:

Check out our tutorial on How to Optimize Your Website Performance for more tips on how to improve your website speed.

CSS and JavaScript Considerations

your website code is up to scratch and free from any flaws. Your CSS, HTML, and JavaScript should be optimized and compressed to achieve maximum performance. Several tools can help you achieve this “minification” goal to minimize code and markup in your pages. Google recommends the following:

Images and Mobile SEO

A fast website will be difficult to achieve without image optimization. And, since images can take up a ton of disk space and bandwidth, you’ll need them compressed if you don’t want your site and user experience to suffer. How much can your site suffer if it loads slowly due to unoptimized images and other factors? Incredibly, because Think With Google found that if a mobile site takes longer than three seconds to load, 53% of visitors will head elsewhere.

In addition to being compressed, you want your images to be responsive so they can automatically adjust to the size of the device whether the user is on mobile or desktop. You also want them to be clear on every device.

How can you achieve all of these goals? You can start by compressing your images to their optimal size, either manually or with a plugin like Imagify. You can also serve responsive images with appropriate dimensions and use the Google WebP image format. WebP will make your images smaller and lighter, but they will also appear richer while speeding up your site. Statistics show that by using WebP, you can save 25% or more storage than if you used PNG or JPEG formats.

Lazy loading is another way to boost your mobile page speed through optimized images. It does this by delaying the loading of large items such as images until they are needed when browsing on a mobile device. You can implement lazy loading via a free or premium plugin. If you have a WordPress site, WP Rocket’s Lazy Load, Autoptimize, and Optimole are three free examples.

If you want to save up to 80% of image file size to optimize your site speed, consider a CDN or Content Delivery Network. Many consider CDNs a must on mobile because they create a shorter connection distance between the origin server and the user. Thanks to the shorter connection distance from the CDN, you can enjoy lower latency and faster load times.

As technology advances, you might forget that some users are still using slower connections. You should keep all potential 3G users in mind and create smaller images for such situations, as slow connections can lead to frustrating load times, especially when images are involved. For 3G users, compress images and use lazy loading for all photos below the fold.

Learn all about technical SEO and how it can improve your site’s ranking in the SERPs.

Meta Data, Titles, and Tags

Due to smaller screen sizes, mobile searches display less information than their desktop counterparts because there isn’t as much room to do so. As such, you should optimize your metadata, meta titles, and meta description tags for mobile by placing all essential information and keywords forward so that nothing critical gets cut off.

We have a great guide to SEO Headings: Best Practices and Tips.

Structured Data

Google will have an easier time understanding the type of content you have on your mobile site if you use schema markup, i.e. structured data. It is the code that is the language of search engines and can lead to better placement in the SERPs.

Mobile Responsive Design

Google slowly but surely showed the development world that mobile was going to be a huge factor in its ranking algorithm. It all started in 2015 when Google launched a mobile-friendly algorithm.

In May 2020, it rolled out a huge user experience update containing new metrics for responsiveness, speed, and visual stability. Then, two months later, in July 2020, Google made mobile-first indexing official.

After all these announcements, it became clear that your search engine rankings won’t reach their potential if you don’t focus on mobile responsiveness when building your sites. Luckily, you have three options for doing so, the first being responsive design.

What is responsive design? This is a mobile setup where the same HTML code is sent to all devices via a URL address. From there, content adapts to the width of the user’s screen with predefined breakpoints and fluid grids. If the rendering of the page needs to be changed depending on the target device, the CSS code will do it.

If implemented, responsive design is automatically recognized by Google’s algorithm when the Googlebot crawls the page and all of its CSS and JavaScript elements, as well as images.

There are several benefits to using responsive web design that may lead you to choose it over the other two options, which is to set up a separate mobile site or use dynamic serving. Perhaps the biggest advantage of mobile responsive design is that it is cheaper and faster to develop and maintain. It uses one URL for all devices and requires less work to optimize for search engines. The responsive design is also more accessible since you don’t have to worry about URL redirection or device detection.

Although it offers many advantages, mobile responsive design has its drawbacks. When it comes to user experience, responsive design offers less flexibility. If you don’t plan its implementation carefully, you could fail when trying to optimize your mobile and desktop sites. A responsive design often results in slower page load speeds and can lead to data bloat that forces your users to download unnecessary information.

What Is Dynamic Serving?

Another option for mobile responsiveness is dynamic streaming. With this method, the user’s device is detected and redirected at the server level, and your site will have different CSS and HTML codes on the same URL.

Dynamic service can be implemented in two ways: one-way redirect and two-way redirect. One-way redirect has a site’s links set to the desktop version by default. If a user on a mobile device attempts to access the site, they will be redirected from the desktop version to the mobile version. Two-way redirect uses responsive content and contains code on desktop and mobile sites. So whatever device the user has, they will get the information they need.

The advantages of dynamic service are numerous. It’s faster and easier for SEO and offers a completely personalized user experience since its layouts can serve a wide variety of devices. The page load speed is faster with the dynamic service, and it’s easier to adjust it if you want everything to stay the same and only change the data for a specific screen size. Complex annotations are not required with dynamic serving, and users will be less confused by using a single URL. Finally, the dynamic service offers great flexibility when creating landing pages for devices of all shapes and sizes, from small smartphones to larger tablets and massive smart TVs.

What are the disadvantages of dynamic streaming? Implementation and maintenance can be expensive, as you’ll need skilled IT staff to handle content changes and source code requirements.

Dedicated Mobile Websites

Along with responsive design and dynamic service, you can also create a dedicated mobile website to appease your smartphone and tablet visitors. With this setup, you would create a separate domain just for your mobile traffic, which would likely present the exact same content on different URLs.

Some say that creating a dedicated site is similar to dynamic delivery, as both use content development strictly for mobile devices. However, they are not the same because dedicated mobile sites do not use server-level redirection due to separate URLs.

You’ve probably come across dedicated mobile sites while browsing the web, as they have similar URLs to desktop versions, but with minor changes.

And these adjustments determine the type of content that should be displayed depending on the user’s device.

For example, you can use the following to designate a dedicated mobile site:

Although in different formats, all serve the same purpose, which is to display mobile content.

Why create a dedicated mobile site? In terms of SEO, it gives you a better chance of ranking higher in local searches. You can also provide a better user experience if you specifically optimize the site for mobile devices. Dedicated sites often have faster page speeds, provide easier access, and give you more options in terms of navigation, content, page copy, and more. that you can provide. Also, there is no need for backward compatibility when dealing with older desktop browsers.

Is creating a dedicated mobile site your best bet? Not if you’re working on a budget, as it costs more to implement and maintain. And unless you’re doing it yourself, you’ll have to pay other people to handle the extra marketing and SEO efforts. Responsiveness will always be an issue due to tons of mobile devices with varying display sizes and resolutions. Finally, a dedicated mobile site could present problems with cross-linking between different platforms and redirecting users.

Tools for Mobile SEO

Tools for Mobile SEO

Now that we’ve reviewed the three mobile responsiveness options, which is the best? If you follow Google’s standards, you can eliminate dedicated mobile sites from the start. Why? Because the company says it’s far too difficult to implement and maintain. What is Google’s top choice for mobile friendliness? Responsive design as it’s quick and easy to implement, but in the end you’ll have to weigh the pros and cons of each method before choosing one, as even Google’s top pick has the major downside of poor performance of the site because it downloads the desktop and mobile elements in the same place.

Google Test My Site

More and more people rely on their smartphones and tablets to browse the web. Combine that fact with Google’s mobile indexing, and it’s pretty obvious that you’ll need to spend more time implementing mobile SEO practices, if you haven’t already. What can make your mobile SEO strategy easier to implement? The following mobile SEO tools.

Google Analytics

Google Test My Site specifies its main function on its homepage: “Improve your mobile site to boost your business”. How? By entering your domain URL to see your mobile site speed in your country over a specific connection (like 4G or 3G). You can get a grade on your speed (good, needs improvement, or poor) and see if it has changed since the last quarter. And if you want to dig deeper to see how to optimize your mobile site, Google will help you with a comprehensive report with a comprehensive list of recommendations.

Google Search Console

If you want to compare mobile and desktop traffic for your site, Google Analytics can help. It gives you an instant snapshot of traffic based on device category (desktop, mobile, tablet), bounce rate, and more. And you can use that data to create reports and pie charts to see if desktop or mobile deserves more attention.

Mobile Friendly Test

The Google Search Console Mobile Usability Report identifies pages with excessive mobile issues. You can view the details of each issue and recommendations on how to resolve them.

Mobile-First Index Checker

Another mobile SEO tool from Google is Mobile-Friendly Test. Enter your URL or a code snippet to see if it’s optimized for mobile visitors. If all goes well, the test will reveal that your page is mobile-friendly. If not, it will tell you that the page is not mobile friendly and why, for example:

Mobile-First Index Tool

Zeo’s Mobile-First Index Checker tool will tell you in seconds if your pages are ready for mobile-first indexing. The tool works like an on-page SEO tool, and will show you all the differences between your mobile site and your desktop site in terms of internal links, images, metadata, structured data, and more.

Tools for Responsive Design

Merkle created the Mobile-First Index tool. It can tell you if your site is ready for Google’s mobile index by comparing your desktop and mobile pages to see if there are any gaps between structured data, content, and SEO signals. The tool will also see if your site is mobile-friendly using Google’s API.


If you are looking for responsive design tools to make your website mobile-friendly, try the following. Each offers different features that can provide a more enjoyable user experience for mobile users, resulting in an SEO boost to help you rank higher.


Justinmind is a responsive drag-and-drop design tool for Mac and Windows that lets you create wireframes, highly interactive prototypes, and more without the need for coding.


Web designers and developers can use Wirefy to create quick, manageable wireframes that help you see what your site will look like with ease.

Adaptive Images

When designing a site, text is often overlooked by developers. With FlowType, digital marketers can create responsive text to achieve the optimal number of characters per line for any screen width.


Designed for responsive design, Adaptive Images automatically detects the user’s screen size to create, cache, and serve scaled versions of a web page’s embedded images without the need to modify markup.

Multi-Device Layout Patterns

Bootstrap is a front-end toolkit that helps you build fast and responsive websites through the use of Sass, a grid system and pre-built components, and powerful JavaScript plugins.


If you’re trying to find the best layout for your site content on mobile, try cross-device layout templates. It has several layouts that you can test to see which one suits your needs.

SEO Tools and Software

If you are looking for free templates to create a mobile site, you will find them via Stackrole.

How do I get my website on Google mobile?

Is SEO different for mobile and desktop?

Looking for more traditional SEO tools and search engine optimization software? Check out the following guides on different types of digital marketing tools to find the best options for your needs:

Desktop SEO focuses on the general public, usually with no geographic focus. Meanwhile, mobile SEO is usually focused on local search because most mobile users search for local results. Google knows where the mobile user is searching from while they are searching.

Why are mobile and desktop rankings different?

Do mobile apps need SEO? SEO is the foundation of the ASO mobile app Organic search optimization is always the foundation of your online presence and should be an integral part of your ASO mobile app. Many SEO techniques can directly benefit your app store optimization. Some of them are: Keyword research and targeting.

Why is mobile important for SEO?

Difference in rankings is due to personalization John Mueller from Google confirmed that mobile indexing is just indexing and is separate from the ranking part of the algorithm. It also revealed that personalization plays a role in occasional differences in search rankings between mobile and desktop searches.

Why do Google rankings change?

Mobile SEO makes it easier for visitors to navigate your website on their smartphone or tablet. This can be frustrating for users if they have to zoom in to read text, can’t click on buttons, or have trouble finding information on your site.

Is SEO different for mobile?

While algorithm updates certainly have an effect on your rankings, experience has shown us that the two most common reasons why rankings constantly change are: Technical issues. The competition is moving.

Can SEO be done on mobile phone?

To reach people on all devices, you can not only optimize search engines on desktop, but also mobile. Unlike desktop computers, mobile search engine optimization (SEO) is influenced by user location, screen size, device operating system, and more.

Does mobile optimization help SEO?

Mobile SEO is the set of best practices, strategies, methodologies and tools used by developers, webmasters and marketing professionals to ensure indexing and improve the ranking of websites in searches performed on mobile devices.

Can I do SEO in Android?

Mobile SEO means mobile search engine optimization. It is the practice of optimizing your content to get your web pages to rank higher in search engine results pages (SERPs). This process helps you improve organic traffic, i.e. traffic from search results to your site.

How can I do SEO for mobile website?

Although there is a wide selection of Android SEO apps available on the Google Play Store, these apps can be considered some of the best at what they do. Having these apps turns your mobile device into a portable SEO hub that helps you accomplish more tasks on the go.

  • Mobile SEO Best Practices
  • Page speed. …
  • Don’t block CSS, JavaScript, or images. …
  • Mobile site design. …
  • Optimize titles and meta descriptions. …
  • Use structured data from …
  • Optimize for local search. …
  • Setting up mobile sites. …

Does mobile optimization affect SEO?

Responsive website.

What is mobile optimization in SEO?

Mobile friendliness is important for SEO. In fact, it is a ranking signal in the algorithms of Google and Bing when it detects that a user is searching on a mobile device. Mobile-friendly websites, in general, will outperform non-mobile-friendly sites in mobile search results.

Why is mobile Optimisation important for SEO?

Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. Thanks to the growing boom in portable devices, webmasters should be very concerned about their mobile SEO plan.

Does mobile optimization help SEO?

A mobile-optimized site reformats for mobile devices. This not only ensures correct display on smaller screens, but also makes it easier to navigate the site. It reformats content, displays larger navigation buttons, and optimizes images for screen size.

Why mobile friendly website is important for SEO?

Mobile SEO means mobile search engine optimization. It is the practice of optimizing your content to get your web pages to rank higher in search engine results pages (SERPs). This process helps you improve organic traffic, i.e. traffic from search results to your site.

By optimizing your website to be mobile-friendly in terms of formatting and content, your SEO content will be more effective and your site will rank higher in search results when potential customers use your keywords and phrases when shopping. the research.

Does mobile friendly affect SEO?

Why is mobile optimization important for SEO? Mobile SEO is extremely important for local SEO. Many people perform search queries on the go when looking for a specific business. These people want to buy. If they’re near your physical location and find your website on a mobile search, they’re more likely to drop by and make a purchase.

Is mobile friendly a ranking factor?

Mobile friendliness is important for SEO. In fact, it is a ranking signal in the algorithms of Google and Bing when it detects that a user is searching on a mobile device. Mobile-friendly websites, in general, will outperform non-mobile-friendly sites in mobile search results.

How do I make my site SEO mobile friendly?

Mobile friendliness is a confirmed Google ranking factor.

  • To improve your mobile SEO, you need to focus on two things:
  • Make a joyful user experience.
  • Make sure your site is responsive.
  • Improve the speed of your site.
  • Use structured data.
  • Do not block JavaScript, HTML, and CSS code.
  • Don’t use too many redirects.
  • Choose the right window.

What is mobile friendly in SEO?

Do not use interstitials or pop-ups.

How can I do SEO for mobile?

Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. Thanks to the growing boom in portable devices, webmasters should be very concerned about their mobile SEO plan.

  • Avoid Common Mistakes in Mobile SEO
  • Do not block Javascript, CSS and image files. …
  • Optimize unreadable content. …
  • Fix faulty redirects and cross-links. …
  • Avoid mobile-only 404s. …
  • Keep your site lightning fast.
  • Use ‘Rel=Alternate Media’…
  • Add the “Vary:User-Agent” HTTP header. …

What does mobile-first indexing mean?

Use ‘Rel-Canonical’

Mobile-first indexing means that Google primarily uses the mobile version of content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating a page’s relevance to a user’s query.

What does it mean to get indexed?

What does SEO indexing mean? Indexing is the process by which search engines organize information before a search to enable lightning-fast responses to queries. Searching for keywords and topics in individual pages would be a very slow process for search engines to identify relevant information.

What does indexing mean in marketing?

A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analyzed for content and meaning, and stored in the Google index. Indexed pages may be displayed in Google search results (if they follow Google’s webmaster guidelines).

What is indexing crawling and ranking?

A market index measures the value of a portfolio of assets with specific market characteristics. Each index has its own methodology which is calculated and maintained by the index provider. Index methodologies will generally be weighted either by price or by market capitalization.

What does crawling a site mean?

In a nutshell, this process involves the following steps: Crawling – Following links to discover the most important pages on the web. Indexing – Storing information about all retrieved pages for later retrieval. Ranking – Determine what each page is about and how it should be ranked for relevant queries.

What is crawling and indexing in digital marketing?

Crawl is the discovery process in which search engines send out a team of robots (called crawlers or spiders) to find new and updated content. Content may vary – it could be a webpage, image, video, PDF, etc.

How does indexing and ranking work?

Crawling and indexing are two separate things and this is often misunderstood in the SEO industry. Crawl means that Googlebot examines all content/code on the page and analyzes it. Indexing means the page is eligible to appear in Google’s search results.

Was first indexed by Google more than 10 years ago?

Indexing: This is the collection of content found during the crawling process. If a page is in this list, it means that the search engine has indexed it and it can appear among search results for related queries. Ranking: this is the order in which the indexed results appear on the results page (SERP).

When was a page last indexed by Google?

Click the three dots button to the right of the site URL. Scroll down to the “Source” section of the “About this result” box, where you can see the month and year the site was first indexed. Sites first indexed over ten years ago are simply marked as “…first indexed by Google over 10 years ago”.

What year did Google announce it had indexed over one billion pages?

The easiest way to check is to use the site: command in the Google search box. Enter site: then the URL of the page you want to check. For example, type “” into Google. If Google has crawled your site before, you should see your web pages appear in search results.

How often is Google indexed?

July 2000. Google announces that it now indexes over a billion web pages.

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