Sellers optimize listings for the marketplaces they sell on. But since platforms also automatically feed feeds to Google Shopping to attract buyers, sellers should think about optimizing their marketplace listings for third-party search engines.
SEO (search engine optimization) is a full-time job, but there are some market-specific guides worth browsing at least for some tips.
In a post on Tuesday, Shelly Breuer of Bonanza said one of the biggest frustrations for merchants is Google Shopping “disapprovals”. Bonanza sends a feed of listings from sellers and updates it every time a seller makes a change to a listing or updates their status. It notifies sellers when they have listings that Google has disapproved, but sellers can also proactively check at any time.
Breuer said Google scans lists all the time, “so it’s a good idea to keep an eye on your ad feed using your Ad Troubleshooter page” — and she provided details on how to monitor their feeds.
She then listed some common Google Shopping feed errors in four categories: those related to GTIN (or UPC); errors related to images; policy violations; and shipping. (Did you know that Google doesn’t recognize premium shipping options over 13 oz? Breuer said for items that exceed the weight limit, sellers should change the shipping method to Priority.)
She also directed sellers to Bonanza’s YouTube video of SEO tips and tricks:
Etsy also recently offered sellers some search engine optimization tips, while noting that it has an entire team at Etsy dedicated to SEO for search engines like Google and Bing. “That team is constantly working on improvements and new projects to drive organic search traffic to sellers,” according to the Etsy Seller Handbook article posted Nov. 7.
The article makes it clear that it’s not just listings that need to be optimized for search engines like Google – sellers can also optimize their store pages – including the store description, which stated:
“Google likes to see your expertise, authority in your niche, and reliability as a seller. So when you write your store description, tell your story. Talk about your creative process. Include information about your background and how you got started creating. Highlight your years of experience or any references This is not only important to Google, it is also important information for potential buyers.
“Also fill in as much information as you can about your store policies. This isn’t just an SEO thing; it’s also a better user experience. In particular, shipping, returns, and exchanges are vital information that a customer will consider when purchasing a product.
Adding a video and multiple photos to the About section can also help sellers show up in Google Search, Etsy said.
Etsy also pointed sellers to an article in the Seller Handbook about optimizing for Etsy’s own search engine.
For those who find it easier to watch videos for selling tips and tricks, just go to YouTube. For example, the Etsy Success channel has created several videos on the topic of search engine optimization.
The eBay for Business channel on YouTube also offers educational videos, and on Tuesday it released recordings from some of its eBay Seller Check-in webinars, including “Holiday Seller Check-In – Perfect Listing Breakout,” held Nov. subject of optimizing listings for eBay’s Best Match search.
Amazon briefly mentioned optimization in a recent post about holiday selling tips on Seller Central, advising sellers to include relevant, holiday-specific keywords, including alternate spellings, which is a helpful tip. It also offers regular webinars from Seller University on various topics.
If you have any favorite SEO resources or tips of your own, share them in the comments below.
Ina Steiner is a co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace sales and is the author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (September 2005 – present) and Investigative Reporters and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
How do I set up Google Merchant payments?
Contents
Google Pay for Business quick start guide
- Set up Google Pay for Business.
- Step 1: Sign up for Google Pay for Business.
- Step 2: Verify your bank account.
- Step 3: Google Pay reviews your application.
- Step 4: Integrate Google Pay into your technical platform.
- Step 5: Test and use Google Pay.
Is a Google Merchant account free? Google Merchant Center is completely free to use. You do have to pay for clicks on your Google Shopping ads.
How much does a Google Merchant account cost?
Transaction Processing Fees When you use Google Checkout to process your sales, you’ll be charged rates starting at 1.9% $0.30 per transaction. With Google Checkout, there are no monthly, setup, or gateway service fees.
How do I get a Google Merchant account?
You need a Google account (such as Gmail) to sign up for Merchant Center. If you don’t have a Google account, go to accounts.google.com and click Create account. Once you’re done, go to Merchant Center and sign in with your Google account to get started.
How much does it cost to sell products on Google?
Sell your products directly on Google, with no Google commission fees. Your customers can make purchases directly on Google through our on-site, Buy on Google checkout.
Do I need a Google Merchant Center account?
You need: a Merchant Center account and business profiles to show your local products in ads and free local listings. Local inventory ads also require a Google Ads account.
How do I make a merchant Payment?
How do I setup a Google Payment merchant account?
Go to the Payment Settings page (Settings > Developer Account > Payment Settings). Click Create Payment Profile. To set up your payments profile, make sure you have your business information ready. Under ‘Payments profile’, click the down arrow and select Create payments profile.
How do I use Google Merchant?
First, you need to upload your product data to Google Merchant Center so buyers can see your inventory. Next, link your Google Merchant Center and Google Ads accounts and then create your product ad campaign. Determine a monthly limit for your budget, and then you’re all set.
Is Google Pay free for merchants?
Google Pay enables faster and more secure checkout in apps and websites and makes it easy for customers to pay contactless with their phone. With a simple integration, you can access hundreds of millions of maps stored in Google accounts and open your business to more business. Moreover, it is free for you and your customers.
How long does it take for Google Merchant to approve products?
After your promotions feed and product feed are processed, Google reviews and approves your promotions before distributing them. This process is usually completed within 12 hours, but can take up to 24 hours.
Why are my products disapproved on Google Merchant? Product disapprovals If the information you provide does not match the product information on your website or does not meet product specifications, these products may be disapproved. Disapproved products will no longer appear in Shopping ads and free listings.
How long does it take for Google Merchant to update?
Existing feed when updating or adding new products And after half an hour the information will be updated and can be viewed by going to Products > All products. The product update will also appear in Google Ads at the same time. However, in certain rare situations beyond our control, this may take up to 24 hours.
How long does it take for Google Merchant Center to update?
The status of each feed can be found on this Feeds page. It may take up to 24 hours for your file information to update in your account.
How do I refresh Google Merchant Center feed?
Go to ‘Feeds’ (new) from the page menu. Click on your feed name. Click ‘Get Now’
How long does Google take to approve products?
Most appeals are reviewed within 72 hours. If you have requested too many reviews for products that actually violate the policy, the “Request Review” option may be temporarily disabled.
How long does it take for Google to approve a product?
In the meantime, it typically takes between 24 and 72 hours for Google to approve products, disapprove products, or even suspend your Merchant Center account based on their findings.
Why are my Google products still pending?
“Pending” A pending product will not show in ads or free listings because it is being processed by Google. If you’re new to Merchant Center and/or products are awaiting initial review, it may take up to three business days for ads and several weeks for other features (such as free listings).
How do I get my product approved by Google?
To be approved, the products must meet specific characteristics and comply with Shopping Ads policies. The other type of feed is the supplemental feed that is only needed to supplement the primary feed, that is, in case there is data that you need to add or update to the primary feed. 1.3 3.
Is Google Merchant Center the same as Google Shopping?
A Google Merchant Center feed, also known as a Google Shopping feed or product data feed, is a spreadsheet that organizes important information about your products in a way that Google can easily understand.
What is the difference between Google Ads and Google Merchant Center? Google Ads is where your shopping campaigns live and where you set your budgets, manage your bids, gain insights and make optimizations. Google Merchant Center stores your product feed, along with shipping and sales tax details.
What is the Google Merchant Center?
Merchant Center lets you manage how your local and online product inventory appears on Google. With our merchant solutions, you can reach hundreds of millions of people every day looking for products just like yours.
Who should use Google Merchant Center?
If you sell products directly to consumers, Google Merchant Center is one of the tools you need. It should be an integral part of your overall digital marketing strategy.
What’s the purpose of Google Merchant Center?
Google Merchant Center helps you get your store and product information into Google and make it available to buyers across Google. That means everything about your stores and products is available to customers when they search a Google site.
Does Google Merchant Center cost anything?
Does Google Merchant Center cost anything? No! Google Merchant Center is completely free to use. You do have to pay for clicks on your Google Shopping ads.
What is Google Shopping called?
Google Shopping, formerly known as product listing ads, is a service provided by Google. It allows customers to search, view and compare products. These products appear when a customer uses Google to search for a product.
What are Google Shopping ads called?
Shopping ads, also known as product listing ads or PLAs, are the product ads that appear at the top of Google search results. The two platforms that manage these ads are Google Ads and Google Merchant Center.
What is the Shopping tab on Google?
The Shopping tab, at the top of Google Search, is a page designed to help shoppers find and filter results for the products they’re looking for. At the top of the page, we have a carousel of Shopping ads.
Do I need a Google Merchant Center account?
You need: a Merchant Center account and business profiles to show your local products in ads and free local listings. Local inventory ads also require a Google Ads account.
Do you need Google merchant account to run Google Ads?
Without Google Merchant Center (GMC), your products will not appear on Google Shopping. You also cannot create product ads unless you add enough product information to your GMC account. If you sell products directly to consumers, Google Merchant Center is one of the tools you need.
Why do I need a Google Merchant account? Merchant Center lets you manage how your local and online product inventory appears on Google. With our merchant solutions, you can reach hundreds of millions of people every day looking for products just like yours.
Do you need a Google account to use Google Ads?
To create a Google Ads account, you need a regular Google account. If you use Gmail, it means you already have a Google account, so you can go to the next step. But if you don’t have a Gmail address or if it’s a personal email address, you’ll want to create a separate account for your business.
What does Google Ads require?
Your content should be high quality, original and attract an audience. Read our tips to make sure your site’s pages are AdSense ready. Note: It’s important that you have access to the HTML source code of the site you’re submitting for AdSense. Learn more about owning the site you want to use to participate in AdSense.
Can I use Google Ads if I don’t have a website?
When you advertise with Google Ads, you link your online ads to your website. If you don’t already have a website, you can create one for free. If you don’t want to create a website, you can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.
Can I use Google Ads for free?
Google offers a number of ways to promote your business without paying for ads. If you have a local business, you can create a Google My Business account. This will help you get more exposure for searches related to our area (especially from mobile devices) and Google Maps.