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SEO math

SEO often doesn’t have a fair seat at the table when marketing budgets are determined.

As we approach a time when many companies hold meetings in their conference rooms to determine budget allocations for the coming year, I want to help make the case for why SEO should have a voice in the room (and budget in your marketing). plans).

But first, let me address a little more why I think SEO doesn’t get its fair share.

Proving the value of SEO is complicated

Contents

SEO can be a challenge for some marketing departments to wrap their heads around. Read also : How to use SEO if you have no experience. There are a lot of moving parts and it’s not as easy as PPC when you understand exactly how it works.

With PPC it is generally about:

Is true. SEO is more complex than that. And because of its complexity, I will often instruct potential clients to think carefully about not only when to invest in SEO, but whether SEO is even a really viable investment in the first place. Often the answer to these questions is “it depends.”

Remember, an SEO investment isn’t just about hiring an agency or an in-house individual to oversee and drive the strategy.

Unlike PPC, there are many other considerations, including:

Example: My agency has a client who has hired us to help restructure their website (including an audit of their existing presence versus a competitor’s).

The work resulting from this audit has resulted in 130 hours of web development requirements that this client must complete to completion in order to validate their investment with us.

I recommend that you consult with a trusted friend/partner who has SEO experience to help you make this determination. Many SEOs (the nice ones 😊) will be happy to provide a free opportunity analysis/assessment. Take advantage of the tips.

Today, I will assume that we have determined that there is an opportunity for SEO to provide value to your business. Certainly, if you’re in the conference room trying to determine what to budget, if at all, for SEO, you’ll want to better understand:

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Size of the opportunity

When it comes to determining the “value” of an SEO effort, there are two sides to the coin. To see also : The effect of the A.I. on the Search Engine Optimization.

An easy metric is to consider the “replacement cost” of traffic. If you were to buy that same traffic through PPC (which you are considering targeting through SEO), what would it cost? Semrush makes this available through its “Traffic Cost” metric:

Sometimes this can be a large number, as we see for Search Engine Land. You may find that many of your competitors realize this kind of value, but you don’t.

That may be as far as you need to make your case to the board that SEO is “worth the investment.” This is one way to measure it.

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Understanding the traffic potential of SEO efforts

But if you’re a mature marketer, you’ll try to move beyond “click value” to something more meaningful. Read also : The Best SEO Conferences in 2022-2023 (Virtual and In-Person).

How you measure this will depend on whether your business is e-commerce or B2B/lead generation. For both verticals, you’ll need to do two things:

Since I’m assuming you’re a marketing head and maybe not an SEO, here’s how I’d quickly suggest you go about this kind of assessment.

Using Semrush (subscription required), navigate to the organic research section. Here, you can enter the domains/website addresses for direct competitors that you think are doing well with their organic presence.

Once you’ve found a competitor that appears to have a significant organic presence, click the Top Organic Keywords section and click Show All Organic Keywords.

You will now see a complete list of your competitors’ keywords. But this will also include your competitors’ “brand” keywords (their company name, etc.). You must filter this:

Still, this data isn’t good. It shows us the keywords for which our competitor is ranking in the top 100 Google results.

We make this more meaningful/useful by reducing this number to “what matters” rankings (this is a subjective metric). In this case, I will only care about the top 20 ranking keywords:

Now I have a viable list of keywords that I know are driving significant organic search traffic to my competitors:

And, as mentioned above, we can see the “value” of these competitors’ non-branded organic traffic, based on their “replacement cost” (“Traffic Cost”):

If you are very ambitious, this is the next step you can take. Download the list of the top 20 rankings in a spreadsheet.

Create columns in your spreadsheet to make some assumptions (ie rank 3 first; rank 4-7; rank 8-10; or you might want to drill down to estimate every 10th position).

Since we have the estimated monthly search volume for each keyword, you can now multiply these numbers by the potential click-through rate for each potential/future ranking.

Thanks to Backlinko’s work on average CTR on Google SERP, we have some estimates:

SEO is an imperfect science. But this at least gives you some visibility into the traffic potential out there for an investment. In short, put some math into the projections.

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Assessing SEO opportunities in ecommerce and B2B/lead gen

Now that you have at least an idea of ​​traffic potential, we need to break down the tasks to determine what “real” potential value might exist, in terms of more tangible things (sales/customers, etc.).

For the purposes of this article, I will focus on either an e-commerce website or a B2B/lead generation website.

Ecommerce opportunity assessment

If you are an e-commerce website, you should have a general idea of:

Knowing these things, you can make some estimates on how much you could earn based on different degrees of traffic increase.

By knowing this potential real value, you can assess whether the investment you think will be required in an SEO effort is “worth it.”

B2B/lead gen opportunity assessment

If you’re B2B/lead generation, you should have an idea of ​​the conversion rate on a lead (and hopefully track form submissions, phone calls, chat/messaging apps, and other types of conversion/conversion) .

Working with this and your internal data on Lead to Qualified Lead and Qualified Lead to Sale conversion rates, you should be able to calculate your ROI.

Given the same traffic potential as above (10,000), this is what this calculation might look like:

What is our average net worth of a sale?

Every business is different. We have a client whose average net worth of a sale is $400,000. This makes the ROI argument pretty easy to make.

But let’s say your average net worth of a sale is $400. At 100 sales x $400, that’s a net worth of $40,000 from your SEO investment.

Knowing this, you can determine how much you can profitably invest in an SEO effort.

Putting the math in SEO

These formulas are far from perfect. But they do provide an opportunity to put the math behind what you’re asking for in an investment in an SEO effort.

You should also warn those involved that SEO is not a quick fix. You may spend the first few months of effort in deep research before major changes occur.

As mentioned above, other hard (internal) costs could be involved, such as a restructuring of your website, content additions, page additions, and PR or thought leadership articles. Do your best to explain these things.

While there are times when I’ve strongly recommended that a company invest in an SEO effort, more often than not you’ll know me as a channel champion.

The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Mark Jackson is the president and CEO of Vizion Interactive, an agency founded in Dallas, Texas in 2005 that specializes in SEO services, paid media services (search/display/social/video/Amazon), local listing management and conversion rate optimization. Mark co-founded the Search Engine Marketing Association of Dallas-Fort Worth and the Search Engine Marketing Association of Kansas City and has contributed to Search Engine Watch, ClickZ, Pubcon and Search conferences Engine Strategies.

How good is rank Math?

The intuitive user interface, modular system and wide range of features make it one of the best SEO plugins to date. Choose Rank Math for SEO in 2021 if you are interested in increasing your site’s ranking and traffic. The price is excellent with the features. Good luck optimizing your site with Rank Math for SEO!

Is rank math good? Rank Math is totally worth it. It’s probably the best alternative to Yoast at the time of writing. It is a useful plugin that can help you with your SEO tasks like on-page optimization, content analysis, redirects, rich snippets, etc. All this, for free!

Is rank Math free?

Absolutely. You can download the free version of Rank Math and install it on your website to experience all the features first hand. If you’d like to take PRO for a spin, you can try it out on our demo website.

Is rank Math SEO good?

Rank Math is definitely a good alternative to Yoast. It is a useful tool for on-page optimization, content analysis, redirects, rich snippets, etc.

Is Yoast or rank better Math?

Yoast SEO is an excellent tool for beginners. It will help you write better posts and optimize your content for your focus keywords. However, you will need to upgrade to access any advanced settings. Rank Math is a clear winner for SEO specialists who need to dig deeper into content analysis and optimization.

Is rank Math a free plugin?

Rank Math is seriously THE BEST SEO plugin I have installed and tested in my 6 years of blogging! It’s definitely one of the most mind blowing, help… Rank Math is amazing and I can’t believe it’s free.

What is rank Math used for?

Rank Math is an SEO plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely accepted best practices.

Why rank Math is the Best SEO Plugin?

Clean and simple user interface With this information, you can improve your post’s SEO instantly. Rank Math also includes advanced snippet previews. You can preview how your post will appear in the SERPs, preview rich snippets, and even preview how your post will look when shared on social media.

What is rank in Math?

In set theory, range is a function (class) from sets to ordinal numbers. The rank of a set is the least ordinal number greater than the rank of any member of the set (Mirimanoff 1917; Moore 1982, pp. 261-262; Rubin 1967, p. 214). The proof that the range is well defined uses the grounding axiom.

What is rank Math content AI?

Our Rank Math SEO score is a quantitative measure of how well your content is optimized for basic SEO guidelines such as SEO meta tags, readability, links, etc., while our content AI gives you provides a score for how well the content is written around the target keyword.

Is Yoast or rank better Math?

Yoast SEO is an excellent tool for beginners. It will help you write better posts and optimize your content for your focus keywords. However, you will need to upgrade to access any advanced settings. Rank Math is a clear winner for SEO specialists who need to dig deeper into content analysis and optimization.

Is rank Math good for SEO?

Impressive features. Rank Math gives you a competitive edge with its powerful and easy-to-use features. Whether you’re a newbie or an SEO veteran, Rank Math can take your SEO game to the next level.

Is Yoast still the best?

Yoast SEO is one of the most popular WordPress plugins ever. It is also one of the best SEO plugins for WordPress websites.

Which is better rank Math or All In One SEO?

Rank Math takes the content analysis feature a step further and also includes an Additional tab, which checks more advanced SEO metrics. But All in One SEO tops both competitors with a quick and easy view of your overall SEO score in the top right corner of your page.

Is Yoast or rank better Math?

Yoast SEO is an excellent tool for beginners. It will help you write better posts and optimize your content for your focus keywords. However, you will need to upgrade to access any advanced settings. Rank Math is a clear winner for SEO specialists who need to dig deeper into content analysis and optimization.

Is Rank Math Good for SEO? Impressive features. Rank Math gives you a competitive edge with its powerful and easy-to-use features. Whether you’re a newbie or an SEO veteran, Rank Math can take your SEO game to the next level.

Which is better rank Math or All In One SEO?

Rank Math takes the content analysis feature a step further and also includes an Additional tab, which checks more advanced SEO metrics. But All in One SEO tops both competitors with a quick and easy view of your overall SEO score in the top right corner of your page.

Is All In One SEO worth it?

For a hobby site, the free version will work just fine. If you need advanced features like local SEO, it’s worth upgrading to the paid version of All in One SEO. There are 4 paid licenses with additional features that are very valuable in addition to the basic optimization.

Which is better All in One SEO or Yoast?

All in One SEO and Yoast SEO are both good plugins, so any comparison between the two plugins has to be close. However, All in One SEO wins in terms of ease of use, better user experience and more control over the various features.

Can I use rank Math and Yoast?

2 Using Rank Math Import and Export If you skipped or missed importing Yoast SEO plugin data during the setup wizard, no problem – you can always import it using the import function and export of Rank Math.

Can I use Yoast and rank Math at the same time?

No, you cannot use Rank Math and Yoast on the same website. You must migrate from one plugin to another. If you don’t know how to do it, follow my step-by-step process.

Can I use Yoast and all in one SEO together?

Yes, you will need to disable the Yoast SEO plugin once you have enabled All in One SEO because enabling two SEO plugins at once can cause critical SEO issues.

Is Yoast still the best?

Yoast SEO is one of the most popular WordPress plugins ever. It is also one of the best SEO plugins for WordPress websites.

Is Yoast SEO the best?

Yoast SEO is an excellent tool for beginners. It will help you write better posts and optimize your content for your focus keywords. However, you will need to upgrade to access any advanced settings.

What is better than Yoast SEO?

Rank Math’s premium pricing is lower than Yoast SEO’s (although this could change). Rank Math’s premium plan supports unlimited websites, while Yoast SEO does not offer an unlimited license. Rank Math only has a single full-featured premium plan, while Yoast SEO has multiple premium extensions.

Is Yoast SEO worth?

Is Yoast SEO Premium worth it? No, it is not. The multi-target keyword feature is pretty much useless, redirects can be set up using free redirect plugins, and nothing in Yoast Premium directly improves your SEO. Not worth $99 a year.

What are ranking questions?

Ranking questions are a type of survey question intended to get respondents to rank a list of responses in an ordered order, providing quantitative research data. This type of question allows respondents to identify their most and least favorite objects.

What do the ranking questions ask the participants? A ranking question is a type of survey question that asks respondents to compare and rank several options based on their preferences. Arrangements are more or less preferred, or vice versa.

What type of question is rating?

In surveys, the most commonly used types of questions are rating scale questions, where respondents are asked to indicate their personal level on things such as agreement, satisfaction, or frequency. Rating scale questions are best used when you want to measure respondents’ attitudes toward something.

What is a rating question called?

The rating scale is defined as a closed survey question used to represent respondents’ feedback in a comparative form for specific features/products/services. It is one of the most established question types for online and offline surveys where respondents are expected to rate an attribute or feature.

What type of research is rating?

A rating scale is a common data collection method used to gather comparative information about a specific research topic. Specifically, a rating scale is a type of multiple-choice question and allows respondents to assign a value to a product or service.

What are the types of rating?

All rating scales can be classified into one of these types:

  • Numerical Rating Scale (NRS)
  • Verbal Rating Scale (VRS)
  • visual analogue scale (VAS)
  • Likert.
  • Graphic rating scale.
  • Descriptive graphic rating scale.

What are rank order questions?

What is a rank order question? A rank order question allows respondents to order the answer choices according to their preferences. A rank order scale is defined as a type of survey question, which allows respondents to rearrange and rank multiple choice options in a specific order.

What are ranked scale questions?

The scale/rank question type can be used to ask respondents whether they agree or disagree with a series of statements, to rate items on a scale, or to rank items in order of importance or preference , for example.

How do you write a rank order question?

Examples of ranking questions for market research….For market research

  • How would you rank the following problems from high to low? …
  • Which product features, in ranking order, do you use the most? …
  • What features are important to you when ordering a ____? …
  • Rank the features you like best about your current ____?

What is rank order scale with example?

A rank order scale presents the respondent with a set of items and asks them to rank them in some order. The “order” measure can include things like preference, importance, liking, effectiveness, etc. The order is often a simple ordinal structure (A is greater than B).

What is the difference between rating and ranking questions?

A rating scale question allows you to measure the strength of the response. A rating scale question allows you to measure the priority of the options. Using the two together can give you very powerful insight into consumer preferences.

What are ranked scale questions?

The scale/rank question type can be used to ask respondents whether they agree or disagree with a series of statements, to rate items on a scale, or to rank items in order of importance or preference , for example.

When should you use rating and ranking questions?

A rating question is a question used to ask respondents to compare different items using a common scale. On the other hand, a ranking question asks you to compare a list of variables against each other. A rating scale is a closed scale that allows respondents to rate multiple variables on a single scale.

What is a ranking question example?

An example of a ranking question is: âRank each item in order of importance, with no. 1 as the “most important” item, at no. 10 as a “less important” element.â

Can SEO make you rich?

The simple answer is that SEO can be a great way to make a decent living, and as long as you have the skills to scale an SEO practice, the sky’s the limit. Today, there are many ways to make money online, from creating an e-commerce website to creating a blog to promote products and services.

How can I start SEO and make money? 13 ways to make money with SEO

  • Get a job in an agency.
  • Sell ​​products on your website (e-commerce)
  • Submit other people’s products on your website.
  • Collect hourly consulting fees from clients.
  • Collect agency withholdings from clients.
  • Sell ​​white label SEO services to other agencies.
  • Organize seminars and charge per seat.

Is SEO a good investment?

It is crucial for businesses to invest in SEO because it is a discipline designed solely to optimize the technical aspects of a website for search engines so that real human searchers can find it when they are looking for great products and solutions.

Is SEO a long term investment?

Investing in SEO for your business is a long-term strategy that can help you rank higher in the Google SERPS and bring you more business for years to come.

Can SEO make you millionaire?

Can SEO Make You a Millionaire? This completely depends on your climbing skills and ability. The simple answer is that SEO can be a great way to make a decent living, and as long as you have the skills to scale an SEO practice, the sky’s the limit.

Is SEO worth it in 2022?

Yes, SEO is worth it… in 2022, in the future, in the past and always. As long as websites and search engines exist, SEO is necessary. SEO in 10 years will likely be very different than SEO today, but you should always make sure that your website is sending the right signals to search engines so that they can find you.

Can SEO make you a millionaire?

Yes, SEO can make you rich if you earn, save and invest.

How much money can you make SEO?

On average, an SEO specialist earns $49,000 per year, with average salaries for SEO managers much higher at around $63,000. At the high end are SEO directors, who typically make between $70,000 and $120,000, and SEO team managers and campaign managers, between $50,000 and $100,000.

Can a digital marketer Be A Millionaire?

Digital marketing can make you earn comfortably to live the lifestyle you want. And for the most part, the fact is that many people who are digital cannabis sellers will never become millionaires. It might not be what you want to hear, but it’s the truth.

Is rank Math free?

Absolutely. You can download the free version of Rank Math and install it on your website to experience all the features first hand. If you’d like to take PRO for a spin, you can try it out on our demo website.

Is Rank Math a free plugin? Rank Math is seriously THE BEST SEO plugin I have installed and tested in my 6 years of blogging! It’s definitely one of the most mind blowing, help… Rank Math is amazing and I can’t believe it’s free.

Is rank Math SEO good?

Rank Math is definitely a good alternative to Yoast. It is a useful tool for on-page optimization, content analysis, redirects, rich snippets, etc.

Is Rankmath safe?

WordPress SEO Plugin â Rank Math: Security Recommendations We have rated WordPress SEO Plugin â Rank Math as Good (Current Version Secure), which means we found vulnerabilities in older versions. We recommend that you only use the latest version of the WordPress SEO plugin â Rank Math.

Can I use rank Math and Yoast?

2 Using Rank Math Import and Export If you skipped or missed importing Yoast SEO plugin data during the setup wizard, no problem – you can always import it using the import function and export of Rank Math.

What is rank Math in SEO?

Rank Math is an SEO plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely accepted best practices.

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