As an industry in constant change – thanks to changing algorithms, user needs and competitor content – search engine optimization is a field that requires professionals to stay up-to-date on the latest trends and best practices.
And while you can spend hours searching for useful articles, forum discussions and the like, there is a better way to gain new knowledge and expand your network at the same time: SEO conferences.
In just a few hours or days, you can gain a wealth of new information from peers and industry leaders, including information on what works and what doesn’t, and various search engine ranking success strategies.
They allow you to share strategies, brainstorm solutions and build relationships with current and future SEO leaders.
Of course, in the wake of a global pandemic that put the kibosh on in-person events for over a year, many of the top SEO events went virtual.
Fortunately, as things have begun to return to some sense of normalcy, the physical events have often returned.
But don’t worry if you’re still not comfortable going to crowded events with a bunch of strangers; there are also many online conferences, summits and workshops.
Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023.
Coming Up In 2022
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There have already been several excellent SEO and digital marketing events this year, but if you missed them, don’t worry. There are still many good ones on the dock.
You may not even need to travel; with concerns over COVID-19 still high, many events have added virtual components to their in-person events so you can get all the benefits of attending – without risking your health.
Inbound 2022
Speakers: Barack Obama, TJ Adeshola, Brian Halligan and others
Cost: Personal – $1,199; Virtual – free
About: Powered by HubSpot, this annual event brings together global thought leaders for a hybrid conference discussing marketing, sales and customer success operations.
It covers a wide range of topics, including an SEO meetup hosted by Dale Bertrand and strategies for uncovering data-driven insights.
Ad Age Next: Social & Influencer Marketing
About: Ad Age’s Next event will focus on the growing importance of influencer marketing in an age of ubiquitous social media.
Creators, brands and agencies will be on hand to discuss how they are approaching this new economy.
Content Marketing World
Speakers: Kim Olson, Alison Jarris, Justin Ethington
Cost: Personal from $1,499; Virtually from $699
About: Over four days, participants will learn strategies for building winning SEO teams, systems and processes.
With more than 100 sessions, workshops and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from a number of global brands will be present.
Benchmark Search & Digital Conference
Speakers: Christian Guerreiro, Omi Sido, Roxana Stingu, among others
About: This search marketing event offers engaging sessions with world-class digital marketing professionals.
A diverse range of topics will be covered, including SEO, PPC, content marketing and social media.
The eCommerce & Omnichannel Retail Conference – Canada
Speakers: Andrew Go, Bahm Booth and Martin Gendron, among others
About: A two-day retreat designed to help e-tailers maximize profits and includes talks from some of the leading minds in Canadian e-commerce who will provide actionable strategies and answer questions.
MarTech
About: The MarTech conference explores the complex and ever-changing landscape of marketing technology.
To help participants learn how to leverage the latest technology to drive better results, it attracts senior-level marketers interested in technology-driven business transformation.
Brighton SEO
Date: 6–7 October 2022, in person, October 20 & 22, 2022 online
Speakers: Parth Suba, Rumble Romagnoli, Izabela Wisniewska and others
Cost: Personal starts at £240 + VAT; Virtual – free
About: This twice-yearly conference is attended by thousands of digital marketers worldwide.
It features training workshops, sessions on niche topics, social networking events and talks from experts.
Save the date for 2023: 20-21. April and 14–15 September 2023
Ad World Experience
Speakers: Lisa Raehsler, Anu Adegbola and Marco Battaglia, among others
Cost: From €249 for a single day
About: Bringing together PPC experts from around the world for the largest paid ad optimization and conversion rate event in Europe and the largest true PPC-based conference in the world.
Ad World
Speakers: Seth Godin, Jorie Waterman and Ryan Deiss, among others
About: Billed as “the world’s largest online advertising event,” this virtual event features 12+ digital advertising tracks.
Each features focused speeches, panels and live Q&A sessions to help attendees gain valuable knowledge.
State Of Search 2022
Speakers: Jeremy Vest, Bill Hartzer and Casey Markee, among others
Cost: Personal – $397; Online – $197
About: The State of Search brings together top speakers from the digital marketing field to cover a range of topics from search engine optimization to emerging technology and lead generation to display advertising.
DMO Mastermind
About: DMO Mastermind allows participants to engage in an immersive experience with cooperative and collaborative learning methods to help you unlock your potential as a digital marketer.
Save The Date For 2023
There’s nothing like booking a trip for the future, especially if it’s to a fun place like Southern California or the Pacific Northwest.
Here are some SEO conferences and events coming up next year. Mark your calendar now so you don’t miss them.
The eCommerce & Omnichannel Retail Conference
Cost: Personal from $797; streaming – $597
About: With a focus on digital commerce, this event is a four-day retreat designed to help e-commerce and omnichannel retailers uncover new ways to maximize profits from some of America’s most successful retailers.
Social Media Marketing World
Speakers: Michael Stelzner, Joe Pulizzi, Mari Smith and others
Cost: Personal from $797; streaming – $597
About: Bringing together top social media marketing professionals, this conference is not directly focused on SEO, but features sessions on organic social marketing, content marketing, and paid social.
It strives to immediately provide participants with ideas they can implement for their clients or business.
B2B Marketing Expo 2023
Speakers: Roland Cloutier, Don Batsford, Neel Mehta, among others
About: This annual conference features masterclasses for marketing professionals, covering a range of tracks including advertising and promotion, content and experience, and commerce and sales.
Hundreds of vendors and speakers will be on hand to discuss the state of the industry and recent events.
Hero Conf Austin 2023
Speakers: To be announced later this year
About: Produced by Brainlabs, Hero Conf features 44 sessions with 44 paid media experts. The 10th annual US event, this conference will cover PPC along with new developments in digital marketing.
Attendees can expect to receive relevant, actionable and original content to better manage accounts, stay current on the industry and expand their knowledge of paid media.
Confab
Price: Last year’s admission – $595
About: The content strategy conference is an annual event that covers everything from user experience to content and accessibility to structure.
It brings together industry experts and thought leaders to help digital marketers upgrade their skills. Last year’s conference recording is available for sale on Confab’s website.
DMO Advanced 2023
Date: Spring 2023, exact dates TBD
About: The Digital Marketers Organization will once again host their advanced digital marketing event, mixing interactive and educational sessions with networking opportunities.
There will be a number of sessions specifically designed for SEO, including information on technical debt, localization and internationalization.
MnSearch Summit
About: The MnSearch Summit is two days of learning and networking with thought leaders from the digital marketing industry.
It includes workshops, sessions and events focusing on, among other things, SEO, PPC, social media and analytics.
Growth Marketing Summit 2023
Location: Frankfurt am Main, Germany
Speakers: Marianne Stjernvall, Colin McFarland, Steve Van Belleghem
About: This one-day event brings together growth marketers and digital professionals worldwide and features world-class speakers sharing their expertise on flexible and data-driven marketing solutions.
MozCon 2023
Format: Personal or live broadcast
Price: 2022 tickets started at $299
About: The annual digital marketing conference hosted by Moz, this conference features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization and search marketing.
Searchlove 2023
Date: Summer 2023, exact dates TBD
About: Searchlove brings together some of the leading experts in digital marketing. Topics ranging from analytics to optimization and content to paid advertising are all covered at this educational and networking event.
On-Demand & On-Going
Don’t have a specific date you can get away from? Do not worry.
Adobe offers its entire Summit sessions online for free, while DigiMarCon offers a variety of events throughout the year, both virtual and in-person conferences in various global locations.
Adobe Summit
Speakers: Anil Chakravarthy, Deena Bahri and Sebastien Deguy, among others
About: Adobe hosts every session from 2022 Adobe Summit is now available online, free of charge.
Approximately 30 minutes long, each session covers a topic relevant to digital marketing, including customer journey analysis, content customization and marketing trends for 2022.
DigiMarCon
Date: Runs throughout 2022 and 2023
Location: Various global locations
Cost: Personal from $497
About: Digital Marketing Conferences is a global series of events that brings together thought leaders from the digital marketing, media and advertising industries.
These conferences focus on new strategies, the latest technology, new best practices, networking and collaboration.
Great SEOs Never Stop Learning
For an SEO professional, experience is important, but not nearly as important as staying current.
And while you can keep an eye on what’s going on in the world of search engines, paid advertising and digital marketing by reading expert publications (like this one, for example), it’s also great to meet other people doing the same job.
This gives you a chance to not only interact with them, but to ask questions and develop relationships that can reap rewards far down the line. And SEO conferences are a great place to do this.
So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a spin on the corporate crown, the events above are a great place to start.
Include Your SEO Conference
If you are hosting an upcoming SEO event and would like it listed, please email our editor with the following information:
Featured Image: Paulo Bobita/Search Engine Journal
The 7 different types of social media
- Online community. Most of us are familiar with social networking sites such as Facebook, Twitter and LinkedIn. …
- Social review sites. …
- photo sharing sites. …
- Video hosting sites. …
- Community blogs. …
- Discussion pages. …
- Sharing economy networks.
What are the 6 types of social media? What are the 6 types of social media? The six types of social media, although these can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forums.
In response, we present a framework that defines social media using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
In addition to giving businesses a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
Social media platforms allow users to have conversations, share information and create online content. There are many forms of social media, including blogs, microblogs, wikis, social networking sites, photo sharing sites, instant messaging, video sharing sites, podcasts, widgets, virtual worlds, and more.
Social networks connect individuals with other people and businesses by allowing them to share information, ideas and messages. Businesses also use social networks to create and increase brand recognition, market products and services, and respond to customer questions and concerns.
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.94 billion active users in 2022. That means around three out of four of the 3.96 billion social media users are active Facebook users.
What is the fastest growing social media platform in 2022? All channels have seen an increase, but unsurprisingly, TikTok takes the crown as the fastest growing social media channel in 2022. Of the 3,000 participants, 40% say they plan to use TikTok in 2022 as part of their social media strategy.
Global Social Networks Ranked by Number of Users 2022 In the third quarter of 2021, Facebook reported over 3.58 billion monthly users of core family products.
1. TikTok. TikTok has quickly become a major player with its detailed algorithms and unique content creation capabilities. In 2020 and 2021, TikTok was the fastest growing social media app in the United States.
Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company. So if you use video marketing to promote your business, you definitely need to be on YouTube.
Facebook With almost 3 billion monthly users, Facebook is without a doubt the largest and most popular social media platform in the world.
What is a current trending topic?
What are current trending topics? Current trending topics are the most talked about items on the web at the moment. They can be one of the following: Popular hashtags: Sites like Twitter keep track of peaks in the use of hashtags and mark these as trending topics.
What is trending in the US?
Social media can shape the reputation of your events and organization. Events and conferences are largely successful over time due to their good reputation with sponsors and participants. In that regard, social media represents a huge opportunity to improve your reputation and success.
How are online media beneficial for event managers? Social media marketing is so beneficial for event planners because it allows you to engage with your current customers by posting photos of their events and engage with future prospects by posting helpful information. On this page, we will highlight some of the best social media platforms for event planners.
Why is media important in events?
Events can provide a platform to improve the perception of a host destination to increase tourism and investment to an area. However, to evaluate your exposure, it’s important to try to estimate the number of people who are engaged with (i.e. watching or reading about) your event.
Why advertising is important for event?
Boost Brand Advocates 84% of attendees say they have a more positive view of a brand, product or service after attending the event. Events create brand advocates by exceeding expectations. If your event is memorable and enjoyable, delegates will have positive associations with your brand.
By using social networks such as Facebook, LinkedIn and Twitter, you can create a real buzz for your event. Well-planned tweets and posts can build excitement around your event, as well as share useful information like registration deadlines and on-site tips.
Social media can effectively help you promote your event as it helps build brand awareness, expand your reach, create audience interaction and increase event registration rates.
By using social networks such as Facebook, LinkedIn and Twitter, you can create a real buzz for your event. Well-planned tweets and posts can build excitement around your event, as well as share useful information like registration deadlines and on-site tips.
Why is social media important for promoting an event? Social media can effectively help you promote your event as it helps build brand awareness, expand your reach, create audience interaction and increase event registration rates.