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Want to advance in the Google rankings? How to choose an SEO partner

Estimated reading time: 4-5 minutes

This story is sponsored by SEO Werkz.

For any business with an online presence, an emphasis on SEO (search engine optimization) is needed to gain more visibility, leads, and ultimately, revenue. But because SEO can be confusing and complicated, many companies choose to get outside help, usually through an agency.

The problem is: not all agencies are the same. Some will benefit from their clients’ lack of SEO knowledge and provide inferior service. Others, like SEO Werkz, have the credentials to back up their experience and ensure their work creates a measurable impact for customers.

So what’s the difference between a good SEO agency and a bad one? According to Chris Siebeneck, VP of Strategic Partners at SEO Werkz, one key thing to look out for is their approach to some fundamentals, such as content quality, external linking, and technical SEO.

Content quality


Content quality

It is often said that content is king. This applies both to your on-site content (product pages, FAQs, About Us pages, etc.) and to your off-site content, which are often a blog dictated by a content marketing strategy. In both areas, high-quality content comes from in-depth research and impactful copywriting.

A good SEO agency will make sure you are targeting high intent keywords that are as relevant to your audience as they are to your business and create a keyword strategy accordingly. They will advise you to focus on the keywords you can actually rank for, depending on your area and competition levels.

They will also help ensure that your copy is as optimized as possible in delivering the information your audience actually wants when searching for your targeted keywords. The copy should be complete and intentional without being soft.

On the other hand, a lesser SEO partner may not take such a personalized approach in helping you with the quality of your content. They could provide you with a list of generic keywords that wouldn’t really impact your business. They may also suggest minor text changes that won’t better help satisfy your audience’s search intent.

Link building

Link building

Another measure that will help your website rank higher is to increase the quality and quantity of off-site links or backlinks. These are links coming to your site from other sites. These links are crucial because “they are a significant signal to search engines that others vouch for your content,” according to Moz.

A competent agency will conduct an audit to see who is already linking to your site and who should be linking to your site. Good backlinks come from sites that have high authority (which means they are trustworthy and top-notch) and are relevant to your content. For example, if you’ve written an article about the best French restaurants in town, a link from an HVAC company’s website won’t help you much.

Most importantly, a good SEO partner will search, write and publish articles that link to your site from websites with high domain authority that will allow trust to flow through linking to your site. Conversely, a less refined agency might tell you who should link to you, but not how to get them to do so.

Technical SEO

Technical SEO

Technical SEO is probably the aspect of SEO where a good agency can help you the most. SEO guru Brian Dean, of Backlinko, has identified more than 200 factors that Google uses in its algorithm to determine where websites should rank. Many of these factors relate to content quality and backlinks, but others are more technical in nature (hence “technical SEO”).

Optimizing things like site structure, loading speed, and compatibility with mobile devices require real expertise. This is even more true of more intimidating sounding factors like XML sitemaps and robots.txt files.

A quality SEO agency will look into each of these factors and determine where improvements can be made. They will be able to clearly explain each of these to you regardless of your SEO knowledge and help you implement them. On the other hand, a lower agency may not have the experience to understand all of these factors or the willingness to address all of them.

Are you ready to climb the Google rankings? Get in touch with SEO Werkz today, an award-winning SEO agency that prioritizes transparency over anything else and earns their clients’ business without using contracts.

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Who is the most Googled woman?

Who is the most Googled woman?

Taylor Swift tops Google’s 2020 list of most searched women.

Who is the most searched woman on Google in the world 2020? 1. Meghan Markle. Topping the most sought after international female celebrity by Yahoo Singapore readers of 2020 is Meghan Markle, Duchess of Sussex, wife of Prince Harry, Duke of Sussex.

Who is the most searched female on Google?

Most searched female celebrities 2021 in India

  • 1) Kareena Kapoor Khan. …
  • 2) Katrina Kaif. …
  • 4) Alia Bhatt. …
  • 5) Deepika Padukone. …
  • 6) Anuska Sharma. …
  • 8) Shilpa Shetty Kundra. …
  • 9) Kangana Ranaut. …
  • 10) Samantha Ruth Prabhu.

Who is the most searched girl on Google?

1) Kareena Kapoor Khan. Kareena Kapoor Khan became the most sought after Indian celebrity in 2021 after welcoming her second child and becoming the author of The Pregnancy Bible.

Who is the most searched woman on the Internet?

According to Google’s annual report on the biggest online trends of the year, singer Billie Eilish (USA) was the most searched woman on Google in 2019 and the sixth most searched celebrity ever.

How much does it cost to rank #1 on Google?

Approximate CPC is $ 2. 6,600 searches for $ 2X cost-per-click for 30% click-through rate = $ 3,960. Then, using Google tools, we can estimate that we would pay $ 3,960 per month to be the # 1 list. 1 on Google for “Salon Nashville”. The annual value of that ranking no. 1 on Google would be $ 47,520.

How much does it cost to rank on the first page on Google? I’ll start with just one word answer to the question: â € œhow much does it cost to have your website on Google? Â € FREE! It’s free. Google will put you on their website for free.

How much does it cost to rank top on Google?

High-end SEO$ 15,000- $ 30,000 per monthHigh-end agencies can solve technology problems and help you with niche marketing
Corporate SEO$ 30,000-1 million per monthAgencies can handle large volumes of content, ensure the site is technically optimized, and handle all SEO needs.

How long does it take to rank #1 in Google?

The average Top 10 ranking page is 2 years old. Those that get Top 1 are nearly 3 years old (on average). About 95% of newly published pages don’t make it to the Top 10 within a year. And most of those who manage to get there do it in about 2-6 months.

How much does it cost to be put on Google?

Google Advertising Costs: Important Things to Consider Google Ads doesn’t charge a flat fee, but users bid on their ad instead. The more they bid, the better their ranking and targeting will be. Google Ads works on a cost-per-click basis. Most Google Ads have an average cost per click of between $ 1 and $ 2.

How do I get top rank on Google?

15 tips for a higher ranking

  • Focus on on-page SEO. In 2022, on-page optimization remains one of the simplest ways to boost Google rankings. …
  • Don’t overlook technical SEO. …
  • Don’t settle for low quality content (ever) …
  • Create internal links. …
  • Include LSI keywords. …
  • â € œE-A-Tâ € other. …
  • Match the search intent. …
  • Improve your bounce rate.

How do you get ranked number 1 on Google?

How to rank # 1 on Google

  • Go niche. Part of success in SEO is understanding the competitive landscape. …
  • Choose realistic keywords. …
  • Optimize each piece of content for your keywords. …
  • Add tons of content to your site. …
  • Acquire links to your site.

Is Google My Business Free?

Yes, listing your business on Google is free. Create your profile for free and you can manage your business from Google Search and Maps to start reaching more customers.

How much does it cost to list your business with Google?

Choose your Google Workspace pricing plan. Try it free for 14 days. Google Workspace plans start at $ 6 per user per month for Business Starter, $ 12 per user per month for Business Standard, and $ 18 per user per month for Business Plus.

How do I access my business Google page?

On Google Search, search for “my business”. On Google Search or Maps, search for the name and city of your business. Your company profile. If necessary, select View Profile to manage your business profile.

How much does it cost to list on Google?

Google doesn’t charge for business listings. You can have multiple listings under one account for free. The important thing to focus on is the accuracy and value of your listing.

Is listing on Google free?

All Product Lists List or sell your products for free to reach buyers on Google.

Is Google listing worth it?

Is it worth all the effort? Regardless of whether you are a local, regional, national or international business, the simple answer is YES. Local search is an integral element of a complete digital marketing campaign, and Google My Business is a huge and ever-growing factor.

How long does it take to rank #1 on Google?

Highest Average Rank: 1.81 The average page we measured came in at the average position of 1.81. Keeping in mind the disclaimers we discussed above, this suggests that you can rank on Google page 1 for a given keyword, and you can do it in less than four months.

How can I level up on Google instantly? How to rank higher on Google in 2022

  • Step 1: improve your SEO on site.
  • Step 2: Add LSI keywords to your page.
  • Step 3: Monitor your technical SEO.
  • Step 4: Match your content to search intent.
  • Step 5: Lower your bounce rate.
  • Step 6: Also find the keywords to target.
  • Step 7: Publish the highest quality content.

How hard is it to rank in Google?

Only 0.3% of pages ranked in the Top 10 for a high volume keyword in less than a year. Clearly, you can rank for low-volume keywords in no time, while high-volume ones take nearly a year to hit the Top 10.

How long does it take to rank 1 in Google?

A study by ahrefs found that on average it took 3 years for a page to rank # 1 on Google, and only 5.7% of pages ranked # 1 within a year.

How long does it take for Google to rank your rank?

The short answer is six months to a year. The long answer is: it depends. In the early 2000s, ranking on Google was easy enough. You just added your main keywords to the title, URL and body of the content and boom – you made it to the top 10 in search results in weeks or even days.

Why is Google ranking so hard?

Google penalizes over-optimization tactics: keyword stuffing in title tags, junk backlinks, exact match domain optimization, and superficial content promotion. With the updates from Google Panda and Penguin, low-quality content and cheap backlinks can’t reach higher positions in Google.

Should I hire someone to do my SEO?

Yes, hire an agency if you are looking for long-term success. Unless there’s something easily fixable on your site (like blocking it completely with your robots.txt file), most SEO is building long-term success and value.

Should you hire an SEO expert? It benefits you to have SEO professionals working on your site because they have the knowledge and skills to help you create the best campaign. Your campaign will bring better results for your business because you will have experts who know how to optimize to improve your campaign.

How much does it cost to hire a SEO expert?

Digital Current estimates that hiring an SEO expert with a monthly withholding can cost anywhere from $ 1,000 to $ 20,000 per month, while SEO expert hourly rates can range from $ 100 to $ 300. In comparison, a full-time hire can cost. between $ 50,000 and $ 120,000 or more per year.

How much does it cost for a SEO?

The average cost of SEO for small businesses is between $ 750 and $ 2,000 per month, or $ 5,000 to $ 30,000 for one-time projects. Smaller companies that invest in SEO consulting services can expect to pay $ 80 to $ 200 per hour.

Is hiring a SEO company worth it?

Yes: For many businesses, it makes sense to use SEO as a long-term ongoing strategy to generate revenue, because that’s what SEO does. Hiring an SEO company helps your business earn more from SEO by providing you with access to advanced marketing technologies, experienced SEO specialists, and more.

Are SEO agencies worth it?

SEO is useful if you have the right strategy in place and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and the SEO lead closure rate is much higher than that of traditional marketing. Hence, SEO offers an impressive return on investment (ROI).

Is SEO a waste of money?

SEO is not dead. It is not a waste of money if and when it is done correctly. The grass is no longer green on the other side; it is greener where it was watered. If you take care of your website it will take care of you!

What’s the most Googled word?

Most searched words on Google
RankKeywordSearch volume
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