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What is on-page search engine optimization? |

If your page’s search engine optimization (SEO) strategy isn’t right, you’ll find it difficult to get the search engine rankings you want. We’ll explain what on-page SEO is, and give you a checklist of SEO elements that you can use to increase your SERPs (search engine results pages), increase your visibility, and attract more high-quality traffic. .

What is On-Page SEO?


What is On-Page SEO?

On-site SEO (aka on-site SEO) is the process of optimizing the pages of a website in order to increase its search engine ranking in order to increase organic traffic. This strategy encompasses many aspects of web pages (some visible to users and others to search engines), such as titles, URLs, meta descriptions, content, images, and more, which can increase your website’s visibility and visitors.

Why is on-page SEO so important? In addition to leading to higher rankings and traffic, on-page SEO helps search engines understand the content of your website and what it is all about. This way, search engines can determine when your site is typing a query that is relevant to what the user is looking for.

With on-page SEO, you have control over what you can optimize to improve your ranking, unlike on-page SEO, where external signals like backlinks and social media are used. Invest time and effort in a strong on-page SEO strategy, and you can provide a better user experience to meet your visitors’ needs, meet your needs, better search presence, brand awareness, and more traffic.

Read: Essential SEO Tips on the page

Checklist for On-Page SEO

Checklist for On-Page SEO

Now that you know what on-page SEO is and why it’s so essential, it’s time to delve into the various elements of on-page SEO that you need to optimize for the best results in SERPs.

Title Tags

Each web page has a header section where the title tag (called the page title) is located. For example:

This HTML tag provides context or initial signal to visitors and search engines about the topic of the page. You can see the title tag in the SERPs, which usually appears as a clickable link, which is why you should make yours informative and compelling. You can also see the title tag in the browser window.

Touching on the clickability of the title tag again, let’s discuss the importance of writing fascinating titles. If you want your content to stand out in the search engines and work well with rankings, your titles need to be compelling. If so, this could mean the difference between an impression, where the user simply sees your title, and a click, where it gives you an extra step to visit your content.

According to Wistia, a blog post with an act headline increased organic traffic by 30 percent. In other words, taking a few minutes to draw a compelling title can make a big difference in the number of visitors to your pages.

What elements should a credible headline contain? It should be clear and describe the content behind it so that the reader can understand the value it will receive in a click. The title should also be appealing and arouse interest so that it stands out from similar search engine results.

Although many say that the title tag has little effect on organic rankings, it is still a ranking factor. Google has stated that page titles are not as important as content for ranking, so it is not necessary to fill in a number of keywords that do not fit your title tag in a natural way. However, you should make sure that your title tags are optimized, that they are not missing, that they are misspelled or duplicated.

Here are some tips to get the most out of page titles:


Your page URLs (Uniform Resource Finders) are another essential element of on-page SEO. These are web addresses that we enter in a browser to visit a web page, and are links that people click on to access a site directly. With that in mind, it’s easy to see why page URLs are essential and shouldn’t be forgotten.

The right SEO must be easy for both search engines and readers. How can you do that? Tell the URL to describe any content on the page so that the search engine can predict what it will see if it clicks on the link. Avoid filling in keywords and looking like spam by entering one or two keywords. If there are unnecessary words in the URL, remove them to make them short, because you want to refer to a maximum of three or four words, as short URLs tend to be better sorted. Also delete randomly generated numbers that are not descriptive, make the URL unnecessarily long, and irrelevant.

Use HTTPS as Google has indicated that it is a positive ranking factor that can work in your favor. HTTPS adds instant credibility to your website by indicating a secure version of the HTTP protocol. It encrypts communication between your browser and a site through Secure Sockets Layer (SSL), a Google ranking signal that prevents hackers from viewing sensitive data. When you see HTTPS at the beginning of your URL, visitors will be more trustworthy on your site, especially if they need to enter information such as their address, phone number, or credit card information. If you are trying to retrieve customer data and your URL is not HTTPS, you may be reluctant to provide this information for fear.

When creating your page URLs for your blog posts, sub-pages, and other internal pages, you want to keep in mind that they are essential to your site’s hierarchy. In this way, you want to maintain the consistency of the URL structure so that everything makes sense and makes your website easy for visitors. An easy-to-navigate site can provide a better user experience for better SEO results and higher search engine rankings.

Here are some additional tips to keep in mind when creating SEO-appropriate URLs:

Read: Content Marketing Tips

Meta Descriptions

You can find the meta description under the title of each page in the SERPs. A meta description is a tag that describes what a page is, and has long been a critical part of the on-page SEO strategy, even though Google says it doesn’t help with rankings or algorithms.

If you do not provide a meta description, Google will need to figure it out on its own to make it a part of the search results. Why is it better to do yours? Because a meta description can persuade the user to click on the title of your page rather than a competitor. In that sense, this on-page SEO element can improve your ranking by driving more traffic to your site.

Another reason to invest time in writing meta descriptions is that they can be automatically copied to social media every time your content is shared. This can lead to more clicks through another platform, providing an additional path for high quality traffic.

Although Google says that meta descriptions are not used for ranking, invest some time in writing yours, as they have been shown to help:

All of the above is essential for the ranking and visibility of your website.

To complete a strong meta description, enter your full keyword or keyword. If someone searches for that keyword, Google will highlight it in search results, which may lead to a click. Write a whole sentence or two, rather than cryptic or sad, that are descriptive and believable. To get additional clicks, you should enter a call to action, such as “Get it now” or “Learn more.”

Do not use alphanumeric characters, such as & amp ;, – or +. The meta description for each page should be unique and not duplicate. Finally, the goal is to achieve a maximum meta description of 160 characters. Google may allow maximum descriptions of 220 characters, but you can avoid cutting out essential information by making it shorter. On mobile devices, the meta-cut is set to 120 characters.

Header Tags

Header tags (body tags) are essential to give your content an organized structure and refer to HTML elements & lt; h1 & gt; & lt; h6 & gt; through. For example:

By using the H1 to H6 tags correctly, you can separate your content headers and subtitles from paragraphs and other types of text. Like title tags, you want to write descriptive and compelling header tags. When writing these, treat your header tags as headlines for maximum impact and provide the best user experience.

Header tags are essential elements for search engine rankings. They are a critical part of on-page SEO because they can directly and indirectly affect your rankings.

Strong header tags provide a keyword context for your content so that engines can understand what your page is about and identify the most relevant and relevant sections related to your search intent.

Header tags can also make it more enjoyable to scan content and consume it for readers, which is essential because many people are overwhelmed with information and want to find answers quickly. Combine these advantages, and your headline tags can give a little boost to your page’s SEO efforts.

How do you make sure your header tag follows the right SEO guidelines on the page? First, put relevant keywords in the header tags. Second, try using keywords that are different from the title of your page in your headers. And third, make sure your & lt; h1 & gt; and & lt; h2 & gt; headers contain your most important keywords. To achieve this, you may have access to a qualified list of your keywords without having to forget the key components that are easy to write before you work on your headers.

Read: SEO Headlines: Good Practices

Image Optimization

You can’t forget about images when you run an on-page SEO strategy, which is an essential ranking element that your competitors sometimes forget, which can give you an easy advantage. Here are some tips to make your images more SEO friendly:

Read: Bing SEO Optimization Tips

Mobile Responsiveness

With so many people browsing the web on their mobile phones and tablets, mobile response is essential for on-page SEO. Websites that are optimized for faster mobile speeds have had a good rise in Google, so you should spend some time making sure your pages are suitable for mobile.

You can see if a page is suitable for mobile by entering your URL in the Google Mobile-Friendly Test Tool. Visitors will tell you how easily they can use your page on their phones or tablets. If you find that your page is not suitable for mobile, because of links that are too close to each other, due to small text that is difficult to read, etc., you may need to make adjustments to your hosting service, theme, and content design. Other ways to improve your mobile response include:

Content: Keywords, Local Keywords, Length, Duplicate Content

There is a lot to consider when creating content to improve the SEO and ranking of your page.

First, let’s discuss why you should create E-A-T content.

Google uses the E-A-T (Experience, Authority, Reliability) framework to partially evaluate web pages, websites, and content creators. It emphasizes high quality content and rewards sites with higher rankings and higher visibility. How do you create high-quality content that catches the eye of Google? Do the following:

Read: SEO Basics: Keywords and Importance

Beyond the scope of Google’s E-A-T framework, follow these tips when creating content as part of your on-page SEO and content marketing strategy:

User Experience: Page-Load Speed

Read: Local SEO Tips for Webmasters and Internet Marketers

Providing a strong user experience is another key element of on-page SEO. What is one way to provide a pleasant user experience? Having your page optimized for loading speed, if the page content is permanently processed, the user will want to exit as quickly as possible, which can reduce visitor engagement while increasing your bounce rate. And both of these can cause you to fall through the SERPs as you pass your competitors.

What can affect your page load speed? Encryption and server-side scripts, the themes and plugins you’ve installed on your site, and things like how many media (photos, videos, etc.) are on the page. How can you improve the page load speed? Try these tips:

Video Optimization

Read: Google Web Vitals for beginners

Calls to Action

With the growing popularity of video, you want to make sure your videos are as high as possible. Here’s how to do this through video optimization:

As its name suggests, a call to action (CTA) forces visitors to take action, such as clicking on a link to visit a product page so they can make a purchase. The better the CTA, the more conversions you will get and the better your on-page SEO will be.

To make higher calls, do the following:

Read: Best SEO Software and Tools (Free and Paid)

How do you write on page SEO content?

How do you write on page SEO content?

Businesses are looking for search engine optimization or SEO to help them become more aware and higher in their search engine rankings. SEO is used by search engines like Google, Yahoo, MSN, Bing, etc. Search engine optimization uses keywords that attract the user to the business.

  • Learn SEO Tips and Writing Techniques
  • Write to your audience first.
  • Keep everything under one roof.
  • Make headlines that hit.
  • Use rich keywords.
  • Structure your messages.
  • Insert images.
  • Promote content with social media.

Set up Google Authorship.

What does a SEO content writer do?

Is SEO and content writing the same? Search Copywriting with Profiles One way to further simplify different types of typing is to think that SEO writing requires the attention of a search engine, copywriting involves the use of content to attract consumers, and both cite content writing. them.

How much do SEO content writers make?

An SEO copywriter is a writing specialist who uses familiar aspects of search engine rankings to create content that is well-optimized for them. They need to have a deep understanding of Google’s ranking factors, as well as best practices for use in a text.

What makes a writer a good SEO writer?

Although ZipRecruiter sees annual salaries as low as $ 66,000 to $ 22,000, most SEO Content Writer salaries today range from $ 29,500 (25th percentile) to $ 43,500 (75th percentile) and the highest earnings (90th percentile) are $ 60 per year they earn United, 000. States.

Is content writing and SEO are same?

An SEO copywriter is able to analyze a set of keywords, find out what someone who is looking for these phrases knows, and write them clearly and concisely. A good SEO writer needs to be able to use keywords effectively to help the reader find their content in search engines.

Is SEO free?

Is SEO free?

The basic difference between an SEO content writer (if you’re looking for it) and a normal content writer is that the former understands how to create content, without turning it into spam, to legitimately improve your search engine rankings.

Ahrefs SEO Toolbar is a free Chrome and Firefox extension that allows you to check for broken links, trace redirect strings, and highlight nofollow links for any webpage. It also creates an on-page SEO report within the website: Title. Meta description.

Does SEO need to pay?

Is SEO paid or free? Many people are attracted to SEO because of its “free website traffic”. And yes, you do not pay when someone clicks on your site in the organic search results. But don’t get me wrong: SEO is NOT free.

Does SEO cost money?

If you are hiring a top SEO company to run a local campaign, you will have to pay $ 500.00 per month. The national or international campaign will require a minimum budget of $ 2,500 to $ 5,000 per month. Some companies offer a “test package” at a lower price without a contract.

Is SEO a paid service?

Technically, SEO is free. You do not have to pay for the SERP. Google classifies content according to several factors, including the E-A-T trio: expert, authority, and trust. Those that are seen as valuable resources for users will be ranked very well.

How can I do SEO without paying?

Does Google charge for SEO?

For monthly retention, customers will pay a monthly fee for selected SEO services. The SEO costs of a monthly retention plan range from $ 750 to $ 5000 per month. The average, however, is between $ 750 and $ 2000 per month.

Can you pay Google for SEO?

It doesn’t cost to appear in organic search results like Google, and making changes to improve your website’s SEO can have a big impact on your search ranking over time. Learn more about how Google organic search works and find tips to get started here.

How much does Google charge for SEO?

No. Google does not provide SEO services. Remember, Google is a search engine and they have created their own algorithm for ranking websites.PRICE MODEL
$ 750 – $ 5000 / monthFixed price
$ 1500 – $ 25,000 / contractProject-based or provisional
$ 5000 – $ 30,000 / projectHourly

Why you should not stop SEO?

Why you should not stop SEO?

$ 80 – $ 200 / hour

Stopping an SEO campaign will lose other opportunities. While your main pages may be well-categorized, third-party pages may not work as well as they might have. Following SEO will help you better rank those secondary and third-party pages.

What happens if you stop SEO?

Why should I follow a good SEO ranking? Algorithm updates are unavoidable Given that Google changes its search algorithm 500-600 times a year, you can’t be sure that your website or page will stay the same. As a result, you need to look at your rankings and understand that if they change, you may lose first place.

Is SEO important anymore?

If you stop doing SEO, you will eventually start to see a lower ranking in search results. Over time, this will lead to less organic traffic and less online visibility for your website. Your rankings will continue to decline until you use them to increase your SEO strategies again.

Is SEO a Waste of Time?

SEO is alive and well. … Don’t be fooled: SEO isn’t dying, but it’s becoming so much more than it was a year ago. If you’ve been debating whether or not to invest in SEO for your business, keep reading why SEO isn’t dying in 2021, but it’s really growing.

Is SEO necessary?

Focusing on SEO is a waste of time at the expense of building real relationships with your audience to increase your traffic. Worse, you don’t know what SEO mistakes you’re making if you don’t get some basic SEO skills. You may be penalized for breaking keywords or building bad backlinks.

Is SEO a Waste of Time?

by Digital Marketing Institute SEO is made up of many elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is key because it makes your website more visible, which means more traffic and more opportunities for prospects to become customers.

Is SEO still worth it in 2021?

Focusing on SEO is a waste of time at the expense of building real relationships with your audience to increase your traffic. Worse, you don’t know what SEO mistakes you’re making if you don’t get some basic SEO skills. You may be penalized for breaking keywords or building bad backlinks.

Is SEO worth it in 2020?

The short answer is that SEO is very effective not only in generating traffic, but also in customers and sales. Don’t worry. The long answer includes research and data, not just mere statements. Most SEOs are included in specific search measures, such as SERPs (search engine results page), rankings, and organic traffic.

Is SEO useless?

While some traditional marketing methods are becoming obsolete, SEO is here to stay by 2020. Whether you’re just starting out in SEO or just starting out, it can still be a major driver of traffic and leads to your website.

What is the meaning of backlinks?

â € œSEO competitions are pretty useless. SEO competitions never reflect real performance, they create a lot of spam that negatively affects the whole ecosystem, they waste a lot of time and effort. The smart approach for SEO tournaments is to ignore them

Links from other websites that link to a page on your site. Backlinks are also called inbound links because they indicate traffic to another website coming to your site. The quality and quantity of your backlinks can help you rank higher in search engines like Google and Bing.

What is an example of a backlink?

What are backlinks and how do they work? Backlinks occur when one website links to another. Also called inbound or outbound links, backlinks make the connection through external websites. These external domain links point to pages in your domain.

What is a good backlink?

Backlinks are links from one page of a website to another. If someone links to your site, you have a back link. If you link to another website, they have a backlink with you. For example, these words link to YouTube, so now they have a backlink with us.

Can you list 3 types of backlinks?

What is a good backlink? A good backlink is an important way out for a trusted and authoritative site. In general, a site is seen as reliable if it has a lot of strong backlinks pointing to it. Google sees these backlinks as a way to confirm that your website has quality helpful content.

Is SEO a good career?

Backlinks are important; there is no doubt about that. Google has never listed the full list of search engine ranking factors for a particular order.

Search Engine Optimization Professional Opportunities’ Yes. An SEO career is a good choice because it is one of the most sought after careers in the field of digital marketing. There are many organizations in the world that can hire better SEO professionals to create better content and thus create more business lines.

Do SEO jobs pay well?

Is SEO a good career in 2020? So yes, SEO can be an amazing career choice today, especially if you are a fan of all things internet. Keep in mind that you need to keep learning and mastering your skills all the time, as search engines are constantly adjusting their algorithms.

Is SEO a hard job?

The most common benefit is that the average salary of a Seo specialist is $ 60,909 a year in California. 109 salaries have been reported, updated on March 5, 2022.

Is SEO a high paying job?

SEO is not as hard as it sounds to people; You can achieve 95% of your effort with 5% of your work, and you don’t have to hire a professional SEO for this, and it won’t be difficult to get started in ranking for well-chosen key terms.

Are SEO jobs in demand?

The average SEO salary is around INR 250 per hour, which is about 4,50,000 per year. Experienced professionals can earn INR 11,000,000 a year. Fresher can expect 2.75,000 a year.

Is SEO a good career 2021?

SEO professionals are in high demand because companies need search engine optimization to compete in most niches.

Does SEO have a future?

Yes, SEO is a good career in 2022 because it gives you access to so many opportunities. You can work from home, take in clients, and even start and grow your own websites. In addition,,, and are the top three search engines.

Is SEO an in demand job?

The future of SEO will be to use brand integrity and use partnerships and relationships to build credibility and reputation. Gaining the importance of PR and networking through other websites and media sites will be valuable for SEO success.

Is SEO still a good career?

A study by Eli Schwartz, a growth consultant and strategic SEO consultant, shows that the demand for SEO professionals is increasing, creating a “market for resellers”.

Are SEO jobs in demand?

SEO is a great career opportunity if you are a fan of digital marketing and “all things internet”. It is certainly a career of lifelong learning and development that is attractive to those with high economic potential and competitiveness.

Is SEO still a good career?

SEO professionals are in high demand because companies need search engine optimization to compete in most niches.

Is SEO in high demand?

SEO is a great career opportunity if you are a fan of digital marketing and “all things internet”. It is certainly a career of lifelong learning and development that is attractive to those with high economic potential and competitiveness.

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