The Entrepreneurs participants expressed their own opinions.
Although globalization has changed the market a lot, many businesses start to increase their success by selling to local customers. The yellow pages may once have been a business necessity, but online search engines have taken over. This is why local (Advanced) Search Engine Optimization has become one of the most important keys to business success, regardless of the company’s location or scale.
What is local SEO?
Contents
Search Engine Optimization has become an integral part of marketing for businesses that rely on website traffic. Optimizing content from search engines like Google helps your website rank high in search results, making it more likely that consumers will visit your site and interact with your brand.
Local SEO is simply an SEO strategy aimed at improving search results in a specific geographic area. If your business relies on online and offline customers within a specific geographic area, local SEO can be the difference between your business surviving and being successful.
Related: Struggling with Local Search? Here’s What Your Local SEO Strategy Needs To Compete In 2022.
The value of local SEO
Google alone processes an impressive 8 billion searches every day, but more importantly, nearly 50% of all Google searches are made by people looking for local products and services. If you don’t have a local SEO strategy for your business, you will miss out on valuable online traffic. An opportunity of this magnitude cannot be ignored by local business owners.
Local SEO is important for online companies and companies looking to attract foot traffic. A few years ago, consumers might have looked for local businesses in the yellow pages or on a map. Today, they are using search engines to find contact information, location, hours and other details about a business.
Before the Covid-19 pandemic, around one in two searches for “near me” businesses visited the store. If the search was done on a mobile device, the numbers were even stronger. Almost 90% of those inquiries were followed up with a call or visit to the business within a day.
Any business that relies on local customers cannot afford to miss out on the opportunities that local SEO can provide.
Related: The 7 Advantages of Local Online Businesses (and How to Win Them)
Utilize local SEO and work with Google to improve rankings
Marketers and business owners have a variety of options to increase their visibility through local SEO. Is your brand trying to improve rankings or improve conversions and sales?
Arguably, conversions are more important than rankings, but if the business is not listed on the first page of results, conversions will naturally be low. For most businesses, rankings and conversion are closely related.
Improving local SEO results starts with improvements in relevance, distance and visibility. These are the three criteria that Google’s algorithm applies to determine local search results. Your company’s Google Business Profile should also be updated to attract more local customers.
Relevance is a measure of accuracy in the match between your business and the online search query. The search engine is trying to determine if your business offers what the user is looking for. Providing clear and complete information on your website and business profile is essential to meeting these criteria and improving your relevance.
Proximity is how close your business is to the exact search location. If a user does not specify a specific location in their search, Google uses their location based on their IP address to prioritize nearby listings. Entering the specification “near me” in a search will yield similar results. To appear on these listings, your business must optimize the location information on its website and on Google listings.
Visibility is Google’s term for describing how good a business is online and offline. The search engine determines your visibility based on the offline information it has about your business and through online channels, such as reviews and website popularity. Increasing the number of quality reviews for your business will improve rankings. Interacting and responding to your online ratings also increases your visibility.
Algorithms tend to change regularly and without notice. Like any SEO activity, successful local SEO depends on consistent effort. Many businesses benefit from expert support to manage their local SEO.
Related: Why Local SEO Is About to Become Even More Important
Covid-19’s impact on local SEO practices
The Covid-19 pandemic has changed almost every aspect of consumer life. It certainly changed shopping habits as lockdowns and movement restrictions became the norm. At this point, it is too early to determine whether the pandemic has affected long-term consumer habits.
During 2020 and 2021, online searches for products and services increased, partly out of necessity. Consumers needed online alternatives to meet their needs. Currently, the evidence supports the continued popularity of online consumerism along with the growing demand for personal shopping experiences.
What is not in dispute is the incredible hardship the pandemic has created for many small businesses. Many were dealing with closures, layoffs and losing customers. Carefully considered and well-managed marketing is essential for a successful resume. Proper local SEO can be the difference in this resume.
Local SEO is one of the most cost-effective ways to increase visibility in a key audience within a short period of time. It may seem like a small part of SEO, but considering the large number of local-minded searches, business owners and marketers must consider it a priority.
Search engines are the new yellow pages – and they have much more potential to change the future of small businesses.
Business Strategies, Entrepreneurship Advice & Inspirational Stories are all in one place. Explore the new Entrepreneur Bookstore.
What are your top local SEO tips for SMBS?
Here are ten local SEO tips that can benefit any small business.
- Claim All Business Directory. …
- Encourage Customer Reviews. …
- Go Mobile. …
- Identify Local Keywords. …
- Create Optional Local Content. …
- Optimize Web Page SEO. …
- Ensuring Consistent Citations. …
- Local Land Backlinks.
What is the most effective strategy for local SEO? Local SEO Tips. Optimize for Google My Business. Participate on social media and add posts to Google My Business. Make sure your name, address and phone number are consistent online.
What is local SEO for small business?
What is Local SEO for Small Businesses? Search engine optimization (Advanced) is the process of improving your website to increase the chances of it being seen when people search for terms related to your business. Local SEO is a similar venture but with a particular focus on local keyword terms.
Why does your business need local SEO?
Local SEO helps you reach these relevant customers who are in the discovery phase. When done correctly, SEO improves your website’s ranking and puts your business in front of relevant customers, bringing in better sales.
What is local SEO in business?
Local SEO is a search engine optimization (SEO) strategy that helps your business become more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
What percentage of Google searches are local?
Almost half (46%) of all Google searches are from users looking for local information. These local searches are people searching for businesses in their local area or within a specific service area.
What percent of people use a search engine when looking for information about local businesses? 97% of search engine users search online to find a local business. If users want to find a local business online, they go to search engine users first.
How many local searches does Google get a day?
46% of all searches on Google contain a local intent Of the more than 3.5 billion searches Google receives every day, a whopping 1.6 billion of them contain a local intent.
What search engine does France use?
Google is the most popular search engine in France, accounting for 92% of all searches in the country. Bing comes in second, with a 4% share of the search market, and Yahoo is third at 1.4%.
What is the most popular search engine in Germany?
Google is the leading search engine in Germany, with a much higher market share than its competitors as of 2018. Bing comes in second place with 4 percent.
What percentage of Internet searches go through Google?
Handling over 90% of all search queries worldwide, Google undoubtedly dominates the global search engine market share. As of April 2022, 92.49% of all search queries made across all search engine providers are made through the internet giant.
How many searches on Google are local?
In fact, nearly 46% of all Google searches are for local information. A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred.
How many searches are searched on Google?
Although Google does not share exact numbers, as reported by SEOTribunal.com, Google handles an average of 3.8 million searches per minute across the globe. That’s 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year! That’s a lot of searching!
How many local searches are there?
60% of Americans use smartphones and tablets to search for local products. There are approximately 81.1 billion local search queries from mobile phones each year, based on local SEO statistics. Most people use mobile phones to browse products and gather more information before purchasing.
Where do most Google searches come from?
63 percent of Google US organic search traffic came from mobile devices. Facebook was the most searched keyword on Google. 84 percent of respondents use Google 3 times a day or more. 46 percent of product searches begin on Google.
Where do most Google searches come from?
63 percent of Google US organic search traffic came from mobile devices. Facebook was the most searched keyword on Google. 84 percent of respondents use Google 3 times a day or more. 46 percent of product searches begin on Google.
Where do Google searches come from?
Crawling: Google downloads text, images and videos from pages it has found on the internet with automated programs called crawlers. Indexing: Google analyzes the text, images, and video files on the page, and stores the information in the Google index, which is a large database.
Which country searched most on Google 2021?
Afghanistan topped the most searched Google Search Year 2021.
Which country Google searches the most?
Perhaps unsurprisingly, the US is the top country on the list, ranking first in 45 of the 190 countries included in the dataset.
What is local SEO for small business?
What is Local SEO for Small Businesses? Search engine optimization (Advanced) is the process of improving your website to increase the chances of it being seen when people search for terms related to your business. Local SEO is a similar venture but with a particular focus on local keyword terms.
Why does your business need local SEO? Local SEO helps you reach these relevant customers who are in the discovery phase. When done correctly, SEO improves your website’s ranking and puts your business in front of relevant customers, bringing in better sales.
What is local SEO in business?
Local SEO is a search engine optimization (SEO) strategy that helps your business become more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
Why is local SEO important for your business?
Local SEO allows you to put important information about your location online, such as your business address and phone number. In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques.
What is local content in SEO?
What is Local Content SEO? Local SEO content consists of text, images, and even videos designed to meet local search needs. It can appear on your website, local landing pages, your Google Business Profile, and more.
What is the difference between SEO and local SEO?
Here’s the difference. While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area.
Why is using a local SEO beneficial for business growth?
One of the benefits of local SEO is that it drives potential customers to your site and improves the conversion rate. According to Joel House Search Media, 28% of local searches lead to sales. So local SEO undeniably leads to a better conversion rate – increased traffic flow leads to increased sales.
What is the benefit of local SEO? Local SEO helps increase online visibility so that new customers notice you. Google Maps and Google My Business optimization can generate more direct calls, leads and sales. By optimizing your website for localized terms, you attract better targeted traffic and leads.
Who benefits from local SEO and why?
With local SEO, your business gets more visibility as the right people who are interested in your product find it at the right time. When your business is more visible, this means more profits, sales, and even relevance.
Who should use local SEO?
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears below (also known as a map package), local SEO can help you grow your business.
Why local SEO is important for SEO?
Local SEO allows you to put important information about your location online, such as your business address and phone number. In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques.
Why is local SEO services important for local business?
Local SEO provides better conversion rates by driving targeted traffic and increasing conversion rates. The likelihood of conversion is higher for those users who are searching for more localized content.
What is local SEO & Why local search is important?
Local search targeting customers in a specific region, city or neighborhood is an integral part of any SEO strategy. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google Maps/Local Pack.
Why local search optimization is important?
Targeted web traffic: Optimizing your site for local search delivers more targeted traffic to your website, which can lead to more leads, subscriptions, sign-ups and sales. More calls: Google Business Profile (formerly Google My Business) optimization can lead to improved Google Maps visibility.
Why local search optimization is important?
Targeted web traffic: Optimizing your site for local search delivers more targeted traffic to your website, which can lead to more leads, subscriptions, sign-ups and sales. More calls: Google Business Profile (formerly Google My Business) optimization can lead to improved Google Maps visibility.
Why is local SEO so important? Local SEO helps your business stand out – even if you don’t have a website – and helps drive more traffic to your premises through online leads. Since these leads come from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate.
Why local ranking is important?
Local SEO supports your website’s ability to rank within the local search territory. There is often a difference in audience between the two. Local SEO often affects searchers looking for a product or service in their immediate geographic area.
Why is local search important in the future?
Local search can help weed searchers who are unlikely to contact your business. This is not because search engines are making a concerted effort to protect businesses from customers, but because they want to provide relevant local results based on proximity and intent.
What is the primary goal of local ranking?
The goal of the survey is to provide businesses, agencies and brands with a guideline on what most affects their local search ranking.
Why is local SEO so important?
Local SEO allows you to put important information about your location online, such as your business address and phone number. In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques.