Sample layout. Not a real client.
Trade, city: the problem in one line
- Starting point
- Rank grid before any change
- What changed
- The one or two changes that moved it
- Result
- Rank grid after, and the change in calls
Google Business Profile for San Diego roofing companies.
For a roofer, the profile is where a homeowner checks that the company is real and looks at its work before calling. I set up the services, service area and job photos, then measure whether each change moves you in the map pack.
No long contracts. You talk to Simon.
Map pack: roofing contractor Carlsbad
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- 17 years in SEO
- Engineering degrees
- 85% of clients in San Diego County
- No long contracts
Where roofing profiles fall short
- The photos show a logo and a truck, no roofs
- Leak repair is missing from the services list
- The service area lists cities you never work in
How I test changes to a roofing profile
Scientific SEO
- 1 Measure I take a rank grid for roof repair and roof replacement before touching the profile.
- 2 Change one thing I change a single item, for example adding tile underlayment replacement to the services list.
- 3 Measure again After about two weeks you get the repeat grid, with the calls from the profile beside it.
- 4 Keep what works I keep the edits that moved a search and reverse the ones that did nothing.
What the work covers
- Categories and services for roofers
- Repair and replacement listed separately
- Job photos and posts
- Service area setup
- Reviews that name the roof
- A full profile audit
What is different about a roofer's profile
Your Google Business Profile is the listing that appears in Google Maps and the map pack when a homeowner searches for a roofer, and it’s often the first place they see your photos and reviews. The basics of a Google Business Profile are the same for every trade, but a few parts weigh more for roofing.
One profile has to match two searches
Many roofing profiles are written for neither the leak search nor the replacement search. Google lets you pick a primary category and then list individual services under it. Choosing “Roofing contractor” is the easy part. The services list is where a profile gets specific: roof leak repair, roof replacement, tile roof repair, underlayment replacement and flat roof work, each on its own line with a plain description. When I choose categories and services for a roofer the test is simple: would a stranger reading the list know you do both the emergency patch and the full tear-off?
Photos are what homeowners study
A homeowner can’t judge a roof from the driveway, so they look at pictures, and photos carry more weight on a roofing profile than on most. The useful ones are before and after pairs from real jobs: the slipped tile and the worn layer underneath once it’s lifted, then the finished slope. Posted as an update with one sentence naming the city and the kind of roof, a photo tells the viewer the job resembles theirs.
The hard part is getting pictures off the crew’s phones. A routine solves it: the crew lead takes the same few shots on every job, and someone in the office adds them to the profile’s posts and photos that week.
The profile is an identity check
Homeowners are wary of roofers who knock on doors after a storm, and a common response to a flyer is to search the company name. What they find should settle the question. The name and phone number match the truck and the website. Job photos go back several years, and the reviews are spread across seasons.
If you work from a yard or a home office and customers never visit, the right service area setup is a service-area business with the address hidden. Adding a city to the service area doesn’t make you rank there. Your position in each city has to be measured.
Keep insurance promises off the profile
The description, services and posts should never say what an insurance policy will pay for. Homeowners with storm damage read the profile closely, and a line implying their roof will be covered sounds like the pitch they were warned about. It’s fine to say you photograph and document damage and provide a written estimate. Coverage is a question for the homeowner’s insurer.
A grid for each search
Before any edit I run a rank grid for a repair search and a replacement search across your service area. Say a company based in Kearny Mesa shows for leak repair through Clairemont and Linda Vista and is absent for replacement in Carlsbad. That’s how I read a profile, one search and one city at a time. Then I make one edit and run the same grid about two weeks later. I can’t promise a given edit will move the grid. Some do nothing, and I reverse those.
What a result looks like
Every engagement starts and ends with the same measurement.
Roofing profiles across San Diego County
Should a roofer show an address on the profile or hide it?
It depends on whether customers come to you. If you work from a yard or a home office and homeowners never visit, Google's rules call for a service-area profile with the address hidden. If you run a staffed office that customers can walk into during posted hours, the address can show. Using a mailbox or a virtual office to appear in another city breaks those rules and puts the profile at risk of suspension. Either way, adding a city to the service area doesn't make you rank there.
How many job photos should a roofing profile have?
There's no particular number to aim for. I look for recency and range: recent jobs in the cities you want work from, covering the roof types you take on. A profile that gains a few job photos each month looks like a working company. One with a large batch uploaded on a single day years ago looks abandoned.
Can I list both roof repair and roof replacement on one profile?
Yes. List repair and replacement as separate services on the one profile for that location, each with a short description. A second profile for the replacement side would duplicate the location, which breaks Google's rules and can get both suspended.
Should I post on the profile when rain is forecast?
A true, useful post is worth making. A short update saying you're taking leak calls this week, with the cities you cover and a real job photo, shows a homeowner the profile is current. I wouldn't expect a post by itself to change where you rank, and the grid can show whether it does.
See how your roofing profile ranks across your service area.
With your business name and the cities you roof in, I can measure the profile for repair and replacement searches before suggesting an edit.
- A rank grid showing where you appear, and where you don't
- The technical and Google Business Profile issues that matter most
- What I'd change first, in plain English
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