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The Best SEO Tools 2022: How to Increase Website Traffic

What is SEO?


What is SEO?

At its simplest, SEO or search engine optimization is the process of increasing traffic to your website or other online property by improving its ranking in search engine results. If you’re thinking about your recent web search, you’ve probably scrolled through the top few results in Google or your favorite search engine and chosen one to explore.

Search engines like Google, Bing and DuckDuckGo use proprietary algorithms to rank and display search results, so SEO is partly art and partly science, as SEO companies make well-educated guesses about what will improve a site’s ranking in a search.

Usually, creating original content with appropriate keywords will elevate a site’s ranking. However, there is no “magic bullet” for improving results, and a change in a search engine algorithm can improve or reduce your ranking.

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There is a bit of a “cat and mouse” game when it comes to SEO as companies try to influence the search engine rankings through artificial means. You have probably come across sites that have strangely worded content and hundreds of links, which are often sites that are specifically designed to elevate other sites in the search engine rankings.

As search engines want to deliver high quality results to prevent users from switching to another search engine, they regularly update their algorithms to prevent content designed more for search engine rankings than to provide relevant information to a human being.

SEO tools provide metrics to help you improve your site’s search engine rankings, removing some of the guesswork from SEO. The best SEO tools typically include features like:

How do SEO tools work?

How do SEO tools work?

SEO tools generally work through a combination of two features: Keyword Research and Website Analysis.

Keyword research tools can provide a list of keywords associated with a particular topic or phrase. These tools allow you to research different topics and identify popular keywords that may be worth incorporating into your content to improve your search results.

Website analytics tools target existing websites and focus on analytics and recommendations for your current content. Most of these tools work by “crawling” your site or using site logs or tracking tools. Crawling is similar to how search engines work. An automated web browser starts from a URL you enter and “displays” every page it can find, tracks performance, and analyzes SEO metrics.

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Website analytics can also use web traffic logs that provide information about who, when and where visitors come from, or they can use a special embedded site element that allows them to capture impressions and other data when people visit your site.

One of the most popular SEO and general site analytics tools, Google Analytics, uses this approach by embedding a tag on your site that end users cannot see. It allows Google Analytics to capture data about your site and how a visitor navigates it.

How to choose an SEO tool

How to choose an SEO tool

Creating and selling online content is a huge business, and as such, there are dozens of SEO tools available for a wide range of price levels and configurations. Like many applications, it is important to start with your goal in mind when choosing an SEO tool and realize that even the best SEO tool will only give a small boost in rankings compared to performing some form of magic to Promote Your Website.

Suppose you decide whether you want to invest in compelling content or complex SEO optimizations. In that case, content is usually the best starting point, and a more basic SEO tool can help identify problems with site performance and provide keyword suggestions that guide future efforts to create content.

SEO tools can provide a competitive advantage if you feel your content is unique and well-crafted, or if you run a commerce-driven website in a competitive market. A small boost in rankings can place your site on top of a competitor and ultimately give you sales.

However, be aware that SEO strategies are constantly evolving so that an SEO-related optimization that works today can provide zero effect or even a reduction in search rankings later, all at the whim of the search engine provider.

When deciding on the best SEO tool for your business, first decide which features are most important. A news site is likely to focus more on content rankings and keywords, while a fashion trade site might focus more on social media and backlink analysis.

With your necessary function in mind, the next thing to consider is price and technical requirements. Keyword research tools are the easiest to use as they generally do not require any changes to your existing sites and perform their searches based on a broad set of web data and crawl your existing sites. In contrast, tools with deep site analysis are likely to require some technical setup.

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There is no harm in using multiple tools, especially since each of them effectively guesses what will provide the greatest benefit to your search rankings. Like seeking a different opinion on a medical issue, it is often a good idea to perform an analysis with two or more tools before making extensive changes to your site in the name of SEO optimization.

Most tools offer a free trial period or similar evaluation period. Since they perform their analysis against web-based content, the vast majority are cloud-based and do not require any software installed in your environment, other than adding tags to your website or uploading weblogs.

Best SEO tools and software

Best SEO tools and software


Semrush is perhaps the most advanced and comprehensive SEO tool on the market with over 50 tools and a customer list that includes some of the largest consumer brands in the world. Not only does Semrush perform all the expected functions of an SEO tool, but it also has a broad suite of competitive analytics tools that help analyze how your site compares to similar competitive sites and provide suggestions for increasing your rankings.

With all this power comes a degree of sophistication that can be daunting. It can be challenging to determine which tools are useful, but Semrush divides their tools by area of ​​interest and the task you are trying to perform. For example, a user may select Content as an area of ​​interest and then Content creation as their interest to be presented with three tools relevant to this discipline.

Semrush offers a free trial period like most tools, although it is relatively short 7 days. Be prepared to set aside some time to evaluate the depth (and complexity) of the tool, as there is a lot to explore.


With over a decade in the SEO industry, Ahrefs offers one of the best backlink databases on the web and an extensive keyword library that can compete with Google even because of a powerful crawler that routinely crawls the global internet.

The robust link analysis and keyword library make Ahrefs an excellent research tool. For content-rich websites, it is an ideal starting point for determining popular keywords and identifying keywords that are relevant to the project you are launching.

Google Analytics

While not exclusively an SEO tool, Google Analytics is one of the more ubiquitous options as it is not only free but created and maintained by the search giant Google.

Google Analytics requires you to embed a small piece of code on your site and presumably share your site data with Google, but in most cases it provides a rich feature set at no cost.

Google Analytics provides a robust set of site analytics tools to see where your visitors are coming from, the keywords used to find your site, and how they crossed your site.

You can also configure the “conversion feature”, which allows you to track when users follow a particular path through your site. This feature is historically designed for ecommerce sites to track sales or conversions, but can also be used to test the effectiveness of various keywords, links and content on your site.

Majestic SEO Tools

Another long-term sustainer in the industry, Majestic focuses on backlinks, which significantly affect the rankings of your search engines based on the simple assumption that the more pages that link to your content, the better it is for the current topic.

Majestic can assess the quality of links to your site and help separate quality links from “link farms” and sites designed to search for rankings and evaluate the “freshness” of links to your content. A somewhat limited “free trial” is available by simply entering a URL, which provides a clear overview of Majestic’s options.

Moz Pro

Moz Pro combines a range of tools from keyword research to site crawling and optimization analysis. Moz Pro includes everything you need to build a comprehensive SEO strategy for your site, from keyword research, link research and optimization to identifying page health issues.

It is also possible to create automated, customized reports. This can be especially useful for larger organizations with dedicated marketing or content creation teams who may not understand or regularly want to access an online dashboard for SEO tools. You can customize a “hot topics” report for your editor or a competitive report for your product marketing team that arrives in their inbox regularly.


SpyFu is primarily focused on competition analysis and pay-per-click advertising. In addition to a typical set of SEO tools, including keyword research and backlink tracking, SpyFu also allows you to track your competitors by providing traffic analysis, SEO and PPC strategies they employ, and identifying new market participants.

SpyFu also offers planning reporting, and with a focus on competitive intelligence, it can have applicability in many areas of your organization.

More of the best SEO tools and software

More of the best SEO tools and software

Here are some more of the leading SEO tools and the features or options that make them worth considering, in alphabetical order:


BrightEdge is directly in the “enterprise” camp with a rich and comprehensive set of SEO tools focused on real-time research and analytics, primarily aimed at large-scale digital marketing efforts.

BrightEdge maintains a large set of proprietary data, called the Data Cube, that allows customers to speed up their keyword research using data that is constantly updated from the web. The data cube is integrated with other BrightEdge tools geared to identify an SEO strategy and then track and adjust the results of that strategy.

The company has an impressive list of Fortune 100 companies based on its focus on tracking the financial results of SEO and has perhaps the richest set of management reporting that would be relevant to a large organization that is concerned about tracking the results of SEO. expenses.

All this functionality comes at a price and the price is definitely “business class” along with the functionality.


As the name suggests, BrightLocal is focused on geographic SEO and is targeted at companies that have a presence in specific local geographies. Dealers, restaurants, community organizations, car dealers, and other entities focused on local reputation are likely to benefit from this tool.

Instead of focusing on driving broad search traffic and optimizing keywords, Bright Local focuses on local search results like Google Reviews, Yelp and Facebook, tracking and consolidating customer reviews and emotions, and enabling customers to quickly understand trends, respond to reviews and manage their local reputation.

Bright Local caters to both small businesses with single location as well as large multi-location chains and offers free trial versions and variable pricing schemes that make the tool useful for large and small businesses.

SEO PowerSuite

SEO PowerSuites unique proposition is that it is a desktop-based application rather than a cloud-based service. The package includes typical tools such as backlink checking, keyword research and ranking analysis and can be installed quickly, provided one is willing to install the required Java runtime environment.

The claimed advantage of being a locally installed software package is that the company is not required to maintain a robust cloud-based platform, and according to SEO PowerSuites marketing, it can essentially pass on these savings to the consumer and offer a completely free Personal Edition in addition to an annual license fee.

If you are just starting out with SEO, or an occasional user, the free version provides all the core SEO tools and does not limit the user to a specific time period.


SimilarWeb is perhaps best known for the list of top-visited websites, Android and iOS apps that the company maintains, along with ranks of top desktop and mobile web browsers.

In addition to its comprehensive rankings and core SEO services, SimilarWeb also offers a unique set of tools ranging from benchmarking to Investor Intelligence and Shopper Intelligence. The company also delivers industry-specific recommendations and pre-built reports, making SimilarWeb more of a targeted intelligence tool than SEO-focused toolkits.

SimilarWeb also offers a browser extension called TrafficMeter that provides visitor metrics and engagement from the site you visit, allowing you to research competitors or benchmark sites as part of your research. The “free” tool is not without value exchange, which requires the user to share their web activity with the company in order to operate its analytical tools.

SimilarWeb offers a limited free level that allows users to explore the tool and access historical data. The more interesting intelligence features come with a price that varies depending on the tools chosen.


UberSuggest is conceived by Neil Patel and you will see his smiling avatar as well as links to his consulting and training business sprinkled all over the site. This friendly and personal style extends through the tool with clean reports and tooltips that make SEO less daunting for beginners.

Despite the clean and friendly appearance, many of the reports include sophisticated scoring algorithms and the ability to identify new content or opportunities for backlinks.

With a limited number of free daily use of the tool and visually clean yet highly informative reporting, UberSuggest is another great way to frolic in SEO. The company also offers several pricing options in addition to a limited number of free daily searches and reports with three price levels, each offering monthly or lifetime subscriptions.

How do I promote my website on Google?

Google My Business If you’re trying to promote your site to a local audience, make sure you create a business profile on Google My Business. Register your information for free and make your business more accessible to potential customers looking for products and services in your niche in your area.

How much does it cost to promote a website on Google? Cost of Advertising on Google: Important Things to Consider Google Ads does not charge a fixed fee, but users bid on their ad instead. The more they bid, the better the location and targeting. Google Ads operates at a cost-per-click. click-base. Most Google ads have an average cost-per-click. click between $ 1 and $ 2.

How do I promote my personal website on Google?

7 tips to make your personal site rank higher in Google

  • Add your name to the title tag of your website. …
  • Update the content on your website. …
  • Add your name to your meta description tag. …
  • Add your name to a tag. …
  • Add your name to an “alt” attribute in an image. …
  • Reduce your website’s load time. …
  • Create interesting content.

Can I promote my website on Google ads?

Google allows you to create your AdWords account using an existing Google Account, or you can create a new account specifically for use with AdWords. Go to and click Start Now. Next, you will be asked to enter your email address and the URL of your website.

Can I pay Google to promote my website?

With Google Ads, you only pay for results, such as clicks to your site or calls to your business. One way to build an organic following is to create a strong social media presence. Consider platforms like Instagram, Facebook and Twitter to promote images, content and updates related to your brand and site.

Can you pay Google to improve your SEO?

The simple answer is no. Paying for Google search ads may place you at the top of the page, but it does not improve your organic search rankings. Google’s search rankings are determined by many factors, from the health of the website and the number of backlinks to geographical location.

Can I pay Google to advertise my website?

Google allows you to create your AdWords account using an existing Google Account, or you can create a new account specifically for use with AdWords. Go to and click Start Now. Next, you will be asked to enter your email address and the URL of your website.

How can I get more traffic to my website for free in 2021?

Here are the 35 best ways to increase website traffic in 2021:

  • # 1. Optimize your website for search.
  • # 2. Experiment with the freshness of the content.
  • # 5. Spy on your competitors.
  • # 15. Turn website traffic with Facebook.
  • # 16. Try Instagram marketing.
  • # 19. Participate in email marketing.
  • # 20. Maximize Twitter marketing.
  • # 21.

Which one is the best tool to do SEO audit for your website?

Summary: SEOmator is one of the most powerful technical SEO revision tools available on the market today. While most digital marketing professionals use up to four different marketing tools to revise their SEO performance, SEOmator promises to deliver technical, on-page and off-page SEO revision on a single platform.

Is SEO free of cost?

If you pay for an SEO service for an SEO company in India, you will usually be charged between INR 5000-25000 per month (60,000 – 3.00,000 per year). Whether it is good value or not depends on two things – ROI and whether shortcuts / risks have been taken in the process, which can lead to your site being penalized later.

Can you SEO for free? There are literally hundreds of free SEO tools out there, so we want to focus only on the best and most useful to add to your toolbox. Tons of people in the SEO community helped research the SEO software in this post (see note at the end). To be included, a tool had to meet three requirements.

Is SEO free on Google?

Google Analytics is one of the best free SEO tools that any digital marketer should use.

How much does SEO cost on Google?

How much can you expect to spend on SEO? If you hire a top-level SEO company to run a local campaign, expect to pay $ 500.00 a month. A national or international campaign will require a minimum budget of $ 2,500 to $ 5,000 per month.

Do you have to pay for Google SEO?

It does not cost anything to appear in organic search results like Google’s, and making changes to improve your website’s SEO can greatly affect your search rankings over time. Learn more about how Google’s organic search works and find tips to get started here.

Is SEO paid or free?

Many people are attracted to SEO because it is “free website traffic”. And yes, you do not pay when someone clicks on your site in the organic search results. But make no mistake: SEO is NOT free. Not even close.

Is a free SEO audit tool that will perform a detailed SEO analysis?

SEOptimer is a free SEO revision tool that performs detailed SEO analysis across 100 website data points and provides clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in search engine results.

Is an example of SEO revision tool? Moz Crawl Test is another synonymous tool with SEO and website review. Moz has its own site crawler that helps webmasters identify critical issues with the site, HTTP status codes, and other useful SEO data for site revisions.

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